Growth marketing manager in preventive healthcare

Working directly with the UK GM, you'll own how Everlab reaches its first UK members. This is a rare opportunity to shape a market from day one, not optimise someone else's machine. You'll run our early D2C channels yourself: search, social, lifecycle, and referral. You'll define the UK customer, sharpen the message, and direct the creative - drawing on Everlab's central growth squads and external resource for the creative build. This is a breadth role, not a specialist one.

• Take Everlab's Australian growth playbook and adapt it for the UK's customer, messaging, and regulatory environment.
• Work with the AU squads across performance, lifecycle, organic, and creative to get to best practice fast.
• Launch and run search, social, lifecycle, and referral for the UK end to end.
• Own everything from strategic channel decisions to campaign execution.
• Test fast and scale what the evidence supports.
• Define the UK ideal customer, test positioning and commercial messaging, and build the narrative that makes preventative health land here.
• Brief and direct creative from central and external teams.
• Own reporting of spend, CAC by channel, and funnel performance, with AI-assisted reporting where it saves time.

• 5-8 years in B2C growth marketing.
• You're hands-on, running channels yourself, and you're at the point in your career where you're ready to build and lead a team in a super high-growth environment.
• You've operated across channels, not owned one channel inside a large team.
• You can show results across paid acquisition and at least one of lifecycle or referral
• You self-direct.
• You set the priorities, make the calls, do the work, and answer for the result without waiting to be told what to do.
• You've led ICP analysis, positioning, and messaging.
• You've shaped strategy, not just executed someone else's plan.
• Comfortable owning attribution, CAC, and funnel metrics, and turning them into a prioritised action list.

• Do work that matters: We’re building the future of preventive health. Use your skills to prevent disease, improve access to personalised care, and reduce pressure on the health system.
• Work-life flexibility: Hybrid working with 2 to 3 days in the office, plus flexibility to manage life beyond the 9 to 5 when it matters.
• Experience Everlab as a customer: Full access to the Everlab health program, provided after successfully passing probation.
• Share in our success: Employee Share Option Plan included as part of your total remuneration. We grow together.
• People you’ll love working with: A welcoming, mission-driven team of smart, thoughtful people doing meaningful work.
• Our team works in a hybrid model, with three days per week in the office.