Growth Marketer

In just over two years, we’ve gone from 0 to over 900 customers, succeeding where many have tried and failed before. We’re now on the hunt for a brilliant growth marketer who wants to make an enormous impact on Spruce’s growth trajectory as we add thousands of installers over the next 18 months. You’ll help to scale and own our marketing and growth engine – campaigns, content, ads, and the experiments that tell us what’s actually working – and generally anything that helps accelerate our growth.

This is not an easy job – but we can promise it’ll be incredibly stimulating & fulfilling, and you’ll struggle to find a lovelier, more engaged group of customers to work with (..and the team’s not bad either!).

- Almost 20% of the UK’s carbon emissions comes from heating homes – there’s simply no way to make reach net zero without phasing out gas and oil boilers. Right now the only serious alternative is heat pumps, with their almost-magical ability to turn 1 kW of electricity into 3-5 kW of heat (🤯). But there’s a problem: the heat pump installation journey is slow, inefficient, and just so painful. This makes it really hard for existing installers to grow their businesses and puts off gas engineers from starting to do heat pumps. Perhaps most critically, it means you can’t currently offer a heat pump when someone’s boiler breaks and they urgently need heating.

- We’re fixing this. We’ve built a platform for heat pump installers to manage the whole installation journey from initial enquiry through to final compliance paperwork, freeing up their time to focus on what really matters: doing high-quality installations, providing great customer service, and scaling their business. Despite only getting started at the beginning of 2024, we’re having a massive impact on hundreds of installation businesses, merchants, utilities and manufacturers across the UK: halving the time they spend on each job, doubling their sales conversion rates, and boosting their bottom line.

- We raised a chunky Seed round last year from top-tier investors and have been scaling the team to massively grow our impact. We’re in the process of expanding outside heat pumps and by the end of the year will be an operating system for the whole home renewables supply chain. If you can picture a combination of ServiceTitan, Procore, and autoCAD, you might get a sense of where we’re headed…

As we drive the business towards the next fundraise, you’ll be working closely with Hector and our founder Jo, to scale our growth engine. No two days will be the same, but at minimum your work will include:

- Running growth experiments – setting up and running our full set of growth/marketing tests across. This involves anything that can get the product into the hands of more users, quickly binning things that don’t work, and iterating quickly on everything to find our growth levers.

- Creating & managing ads, creative, and content – top and middle-funnel marketing content, videos, customer testimonials, short form copy for our website, socials, ads, and nurturing emails, and onboarding guides for new customers.

- Owning our distribution channels – partnerships, website, socials, email nurture, paid ads and events, making sure each one is pulling its weight and the pipeline it generates is handed cleanly to sales.

- Marketing analytics & reporting – breaking down conversion rates through our marketing and sales pipelines, tracking CAC and channel performance, spotting areas we can improve, and coming up with suggestions for when and how we should change tack.

- Making sales yourself – we care about doing whatever has the most impact on growth. The role sits inside the wider commercial team, so when that means jumping into sales calls or closing leads yourself, we need someone who sees that as part of the job, not a distraction from it.

You'll have somewhere between 2 and 5 years of work experience. You don't need a marketing background, but you do need to show us you can spot opportunities and push things forward, whether that's campaigns you've run, content you've created, or projects where you've built something from scratch and got it in front of people. You'll ideally be:

• Relentlessly proactive — you naturally take responsibility, are always pushing to make things better, and just want to crack on and get sh*t done;
• A brilliant communicator — you write compelling, concise copy and can explain complex concepts simply;
• Full of creative energy — you have ideas for how to get more installers onto Spruce and you can't wait to test them. You look at what other companies have done well and think about how to adapt it, not copy it;
• Hands-on with the tools — you’re willing to roll-up your sleeves to run campaigns yourself across paid ads, email and socials, and you’re comfortable building landing pages, setting up tracking, and making content without waiting for someone else to do it;
• Data-minded — you're comfortable pulling apart a funnel to work out where it's leaking and you know your way around a spreadsheet, but you use data to decide what to try next, not as a substitute for ideas;
• A natural "people person" — you love working with people and have a natural interest in their problems. You find it easy to warm to them and quickly put them at ease;
• Genuinely curious about our customers — heat pump installers are small business owners doing technically complex, physically demanding work. The best marketing we can do starts with understanding their world, and you'll spend real time talking to them;
• An AI whizz — you’re way ahead of the average person with your LLM usage, have built interesting/cool things in your spare time, and are deeply conscious of all the things that are possible that you haven’t had a chance to try yet;

• 💰 Base salary £50-70k, with quarterly bonus aligned to company targets
• 🍰 Slice of equity (options) in the company
• 🏖️ 33 days holiday and opportunity to work from abroad for another 30 days each year
• 👧 Workplace Nursery Benefit scheme (YellowNest)
• 🏥 Private Medical Cover
• 🧑‍🍼 Enhanced Parental Leave
• 🚲 Cycle to Work scheme
• 👨‍👩‍👧‍👦 Brilliant team to learn from and massive opportunity to grow
• 🌍 Meaningful, impactful work that genuinely improves the world.
• We’re currently a close-knit team of 32, split between London and Bristol. We spend 2-3 days each week working together in-person in both locations, and get everyone altogether every fortnight.
• You'll have genuine influence from day one. The best idea wins regardless of seniority. We expect you to challenge everything, ask "why?" multiple levels deep, and push back when something doesn't make sense.
• We want everyone to spend time with installers on-site, feel their pain points, then be able to rapidly suggest and implement solutions based on real feedback rather than assumptions.
• We move fast and ship imperfect things, learning from users rather than trying to perfect in isolation. When things break, we focus on how we fix it, what can we learn and never blame. You'll own your outcomes whilst knowing the team has your back.
• Feedback is constant, direct, and kind – we'll tell you when something isn't working and expect the same honesty (and empathy) back.