global social media manager for running

On is a global brand whose mission is to ignite the human spirit through movement. Its running and outdoor verticals are a driving force, and social media connects the brand with its communities.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own and lead the creative and strategic development of Run and Outdoor social campaigns, from initial concept through global multi-channel rollout
• Translate brand and product moments into disruptive, social-first storytelling arcs
• Develop bold, insight-led concepts with the Social Art Director that entertain, disrupt feeds, and influence running and outdoor culture while maintaining On’s premium tone
• Write creative briefs with the Social Art Director and direct internal creative teams, external agencies, and creators
• Provide creative direction on sets and at major running and outdoor events, adding a reactive, social-first layer to activations and bringing athlete stories to life in real time
• Partner with Athlete Integration to develop authentic, insight-led stories about elite athletes, sub-cultures, and everyday communities
• Collaborate with Social Media Leads and the Entertainment Platforms Lead to align campaign strategies with platform best practices
• Mentor and partner with Social Specialists in the Global Social Team and the Influencer team to support cohesive campaign delivery
• Present and sell in creative concepts, social campaign strategies, and storytelling formats to senior stakeholders across Marketing Management, Brand Strategy, Creative Studio, and Digital Media
• Oversee campaign budgets, production timelines, agency scopes, and project milestones across the global organization

• 6+ Years of experience in social media, creative campaign management, or social creative strategy at a global brand or creatively led agency
• Proven track record leading complex, multi-channel campaigns from concept to execution
• Deep understanding of running and outdoor culture and its different communities, from everyday runners and trail seekers to elite marathoners and track athletes
• Proven ability to develop creative concepts and channel strategies that drive reach, views, and community engagement across Instagram, TikTok, YouTube, and Strava
• Extensive experience writing creative briefs and commissioning, directing, and managing external creative partners, including agencies, directors, photographers, and creators
• Exceptional written, verbal, and presentation skills, including presenting ideas in decks and selling concepts to senior leadership
• Ability to build cross-functional relationships in a fast-moving global matrix
• Highly organized, disciplined, and proactive, with strong attention to detail and the ability to manage multiple complex campaign timelines, budgets, and priorities

• Условий в вакансии нет