описание
At Sovos, we're building the future of tax compliance with AI-first technology that transforms how businesses work. As a Global Growth Marketing Manager focused on our AI products, you'll design and execute multi-channel campaigns that generate qualified pipeline, working at the intersection of cutting-edge technology and sophisticated B2B marketing. This role sits at the heart of our growth engine, translating product innovation into demand that converts.
задачи
- Build and execute multi-channel demand generation programmes across paid media, email, webinars, ABM, and events, specifically designed to generate pipeline for Sovos's AI-first and agentic products.
- Own the demand generation funnel for AI-first products end to end, from awareness through MQL to SQL, in close partnership with marketing operations and sales.
- Continuously test and optimise channel mix, messaging, and offers to improve conversion rates and cost per pipeline dollar, leveraging AI tools to surface insights and automate optimisation where possible.
- Design and run account-based marketing programmes targeting priority buyers in tax, finance, and IT, collaborating with sales to align target account lists and orchestrate coordinated, multi-touch outreach.
- Define and track pipeline, MQL, and campaign performance metrics, reporting progress transparently and forecasting demand-sourced pipeline contribution to inform channel investment decisions.
- Partner with product marketing, sales enablement, content teams, and brand to keep campaigns grounded in current positioning, aligned with launch timing, and consistent with the broader Sovos voice.
- Support the integration of acquired demand generation practices, tooling, and data as Sovos grows through M&A.
требования
- You can design and execute multi-channel demand generation programmes that generate measurable pipeline in B2B SaaS environments, ideally marketing AI-first, AI-powered, or other emerging technology products.
- You're quantitatively fluent and comfortable owning a pipeline number, reporting transparently against it, and partnering with analytics to build dashboards that keep the business honest about what's working.
- You have hands-on experience with marketing automation and CRM platforms such as Marketo, HubSpot, or Salesforce.
- You understand (or are ready to learn) what makes demand generation for AI products different from legacy technology marketing, and you've designed ABM programmes or similar targeted campaigns.
- You're an excellent collaborator across product marketing, sales, and marketing operations, experienced working across global teams and managing multiple stakeholder relationships.
- You're comfortable with AI-assisted workflows and eager to leverage AI tools to improve campaign performance, forecasting, and reporting.
условия
- Global Mentoring Programmes
- AI Tools and Technology from Day 1
- Continuous Learning and Development
- Language Learning Support
- Global Employee Recognition Platform and Programs
- Global Parental Leave Policy
- 30 days holiday plus bank holidays
- Private Health Insurance
- Dental Insurance
- Vision Coverage
- Life Insurance
- Critical Illness Cover
- Income Protection
- Pension with employer contribution
- Employee Assistance Programme
