Digital marketing specialist in tourism

TalentLi Solutions is looking for an experienced and results-driven Digital Marketing Specialist for one of our partner companies operating in the tourism industry. We are seeking a professional who combines strategic thinking with hands-on digital marketing expertise and a strong focus on measurable business results.

• Develop and implement monthly and quarterly marketing plans and strategies.
• Plan, launch, manage, and optimize advertising campaigns across Meta Ads, Google Ads, and Yandex Direct.
• Manage advertising budgets, analyze campaign performance, and optimize lead generation costs.
• Develop targeted marketing campaigns for inbound, outbound, and domestic tourism.
• Plan and coordinate social media content strategies for Instagram, Facebook, and other relevant platforms.
• Coordinate the work of graphic designers and video content creators.
• Plan seasonal promotions, special offers, and travel campaigns.
• Collaborate with sales and tourism teams to align marketing activities with business objectives.
• Coordinate website content updates and recommend improvements to landing pages and conversion processes.
• Monitor campaign performance using Google Analytics 4, Yandex Metrica, and advertising analytics tools.
• Prepare performance reports and provide recommendations for continuous improvement.

• At least 2 years of practical experience in marketing or digital marketing.
• Proven hands-on experience with Meta Ads and Google Ads.
• Practical knowledge of Yandex Direct.
• Strong understanding of performance marketing, audience targeting, and advertising budget management.
• Experience in social media marketing and content planning.
• Ability to develop marketing plans and manage multiple campaigns simultaneously.
• Experience coordinating designers, video editors, or other creative specialists.
• Working knowledge of Google Analytics 4 and Yandex Metrica.
• Strong analytical, organizational, and communication skills.
• Proficiency in Armenian and working knowledge of Russian and English.
• Results-oriented mindset, initiative, and attention to detail.
• Будет плюсом: Experience in the tourism industry will be considered an advantage

• Full-time
• Monday–Friday, 10:00–19:00; Saturday, 10:00–17:00