Digital marketing specialist for retail

We are looking for a proactive and results-driven Senior Digital Marketing Specialist to lead and execute the company's digital marketing initiatives. The successful candidate will be responsible for developing digital marketing strategies, managing digital channels, optimizing online campaigns, and driving brand awareness, customer engagement, and business growth.

• Develop and implement digital marketing strategies aligned with the company's business objectives.
• Manage the company's digital channels, including Facebook, Instagram, TikTok, YouTube, and Telegram.
• Plan, execute, monitor, and optimize advertising campaigns across Meta Ads, Google Ads, and other digital platforms.
• Analyze campaign performance, prepare reports, and recommend optimization strategies to improve results.
• Collaborate closely with the Content, Graphic Design, and Video Production teams to ensure consistent and effective brand communication.
• Develop weekly and monthly content calendars for digital platforms.
• Create and execute digital campaigns for seasonal promotions, new store openings, holidays, and special offers.
• Drive mobile app downloads, user acquisition, and customer engagement.
• Monitor and optimize key digital marketing KPIs, including Conversion Rate, ROAS, CPA, CPC, CTR, and other performance metrics.
• Analyze customer behavior using Google Analytics 4, Meta Business Suite, and other analytics tools to identify growth opportunities.
• Conduct competitor and market research to identify emerging trends and best practices.
• Participate in the implementation of new digital marketing tools and AI-powered solutions.
• Manage the digital marketing budget and ensure efficient allocation of resources.
• Stay up to date with social media trends and recommend innovative digital initiatives.
• Write engaging and brand-consistent copy for social media and digital communications.
• Contribute to the planning and execution of digital campaigns supporting the company's Loyalty Program.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 3–5 years of experience in Digital Marketing.
• Hands-on experience with Meta Ads, Google Ads, Google Analytics 4, and Meta Business Suite.
• Strong understanding of digital campaign planning, execution, optimization, and performance analysis.
• Excellent analytical and problem-solving skills with a data-driven mindset.
• Strong written and verbal communication skills in Armenian and English.
• Proactive, creative, detail-oriented, and able to work effectively in a fast-paced environment.

• Opportunity to work on one of the country's leading retail brands.
• Dynamic and creative working environment.
• Participation in large-scale marketing campaigns and brand development.
• Professional growth and learning opportunities.
• Competitive salary and benefits package.