Digital marketing manager in healthcare

We’re looking for a highly analytical, hands-on Marketing Manager who can take full ownership of marketing performance. This role is for someone who thrives in ambiguity, can audit what exists, identify what’s missing, and build a clear, data-backed marketing engine from the ground up. You’ll be expected to operate with clarity and precision, translating activity into measurable outcomes. This is not a brand or comms-led role. It’s performance, metrics, and execution.

• Audit current marketing efforts, channels, and performance metrics from day one
• Define and implement a clear, data-driven marketing strategy aligned to growth goals
• Own and track core performance metrics (daily/weekly) to guide decision-making
• Build and optimize demand generation campaigns across relevant channels
• Establish reporting frameworks that clearly link activity to outcomes
• Continuously test, iterate, and improve campaigns based on performance data
• Work cross-functionally to ensure marketing aligns with commercial objectives
• Clearly communicate results in a concise, outcome-focused manner

• Proven experience in B2B SaaS marketing within healthcare or a related industry
• Strong analytical mindset with the ability to build and interpret performance metrics
• Experience owning demand generation and performance marketing initiatives
• Ability to operate independently and “figure it out” in an unstructured environment
• Clear, concise communicator who can distill complexity into simple insights
• Comfortable being held accountable to numbers and outcomes
• Someone who comes prepared, structured, and to the point
• Someone who speaks in outcomes and metrics, not just activity
• Someone who can identify gaps and proactively solve them
• Someone who understands what they know, what they don’t, and how to close that gap
• Someone who can build, not just manage

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