Digital marketing manager in ecommerce

NAW is a children's barefoot sports footwear brand born from a clear idea: to let children move, play and practice sports freely, respecting the natural development of their feet. Its offering combines innovation, technology and design to create sneakers that adapt to the foot's natural movement without compromising the protection and comfort children need during physical activity. With a strong commitment to research and the development of its own technologies, NAW aims to offer an alternative to conventional sports footwear, where natural movement, well-being and design go hand in hand.

• Define and execute the overall digital marketing strategy, setting priorities, objectives and action plans aligned with the current stage of the business.
• Lead the acquisition and performance strategy, especially in Meta Ads, analyzing campaign performance, optimizing investment and identifying opportunities to improve results.
• Ensure the proper execution of digital campaigns, closely monitoring creatives, messages and active ads, verifying that agreed changes are implemented correctly and coordinating the necessary adjustments with the specialists involved.
• Put data at the center of decision-making, defining and monitoring indicators such as CAC, ROAS, conversion and sales to understand what works, what does not and where it makes sense to invest.
• Develop and diversify digital channels, strengthening current levers and exploring new growth opportunities in SEO, SEM, email marketing and CRM.
• Coordinate, evaluate and optimize the work of agencies, freelancers and external collaborators, ensuring that the different specialists work in alignment and contribute value to NAW's objectives.
• Work closely with the CEO and Founder on sales strategy and marketing budget management, contributing digital expertise and connecting performance with the brand to ensure digital activities contribute to sales without losing NAW's coherence and personality.
• Take part in building the marketing area, organizing processes, identifying needs and helping define how the team should evolve as the project grows.

• Solid experience in digital marketing within ecommerce or DTC environments, with a clear understanding of how to drive online sales.
• In-depth knowledge of Paid Media and performance marketing, especially Meta Ads, with real experience analyzing and optimizing campaigns and making decisions about campaigns and investment.
• Strong analytical skills and results orientation, with the ability to interpret business and marketing metrics, identify opportunities and turn data into concrete actions.
• A cross-functional view of the digital ecosystem, understanding how different acquisition, conversion and retention levers interact: SEO, SEM, CRM, email marketing and ecommerce.
• Experience coordinating agencies, freelancers or multidisciplinary teams, knowing how to set priorities, evaluate results and ensure that different resources work in the same direction.
• A hands-on mindset, autonomy and ability to build. You should be motivated both by designing a strategy and by getting involved in its execution, organizing what is not yet defined and finding practical solutions.
• Experience in retail and an eye for fashion, product and design, understanding the importance of building a strong and attractive brand for consumers without losing sight of commercial objectives.
• A genuine connection with the project. We are looking for someone who is truly interested in NAW, its product and the people who choose it. Someone eager to get involved in the business, contribute ideas and actively help grow a brand they believe in.
• A people-oriented and collaborative spirit, being approachable, knowing how to listen, valuing feedback and enjoying teamwork, sharing ideas and learning from others.
• Будет плюсом: You will also score highly if you can work in English to collaborate with part of the team

• Hybrid working model: during the first few months, you will work on-site to get to know the business, product and team well. After this initial period, approximately 6 months, you will have one day per week to work remotely.
• Flexible working hours: freedom to organize your start and finish times within a flexible working day.
• Offices in Donostia, very close to the beach.