digital marketing manager in college admissions

Crimson Education is a college admissions consulting firm that helps students gain admission to top universities through expert-led guidance and data-driven strategies. It brings together admissions officers, professors, research mentors, and science fair coaches to support students' applications and academic projects. The company operates across 21 markets worldwide.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own the paid digital marketing strategy for the CIS region in collaboration with country managers and local marketing teams
• Launch and manage campaigns across Meta, Google Search and Performance Max, Telegram Ads, and Yandex Ads
• Manage market budgets to support lead generation, revenue, and ROAS targets
• Design and run structured experiments to solve performance challenges and identify growth opportunities
• Monitor market and funnel health, connecting paid performance to lead quality, sales outcomes, revenue, and ROAS
• Track weekly, monthly, and year-over-year performance to identify trends, risks, and opportunities
• Investigate performance changes and turn data into recommendations and next steps
• Maintain accurate tracking, attribution, and reporting across advertising platforms, CRM, and internal data sources
• Analyze campaign performance, A/B test results, and revenue outcomes to identify optimization opportunities
• Compile and present analytics reports to regional and global stakeholders
• Align performance marketing with market priorities alongside country managers, local marketing, and sales teams
• Communicate performance changes, risks, opportunities, and recommendations proactively
• Drive agreed actions forward and gather market insights, sales feedback, and assets to improve performance
• Coordinate regional execution with the Senior Regional Digital Marketing Manager and global team members across time zones
• Share learnings and channel expertise across markets to support the Global Performance Marketing team

• 3–6 Years of experience running paid digital advertising campaigns, ideally including hands-on Meta and Google Search/Performance Max experience
• Comfortable working with Telegram Ads and Yandex Ads, or open to developing expertise in them
• Excellent written and verbal English communication skills; experience working across international, cross-time-zone teams
• Strong analytical and problem-solving skills, with the ability to turn campaign data into actionable recommendations
• Able to take a strategy from idea to execution independently, without significant supervision
• Growth mindset and comfort working in a fully online, fast-paced environment
• Candidates must already have the legal right to work in Kazakhstan
• Будет плюсом: Experience with HubSpot, Salesforce, or a similar CRM; experience across CIS markets (Russia, Kazakhstan, Ukraine, Baltics); familiarity with AI tools in day-to-day marketing workflows

• $1000 Individual training budget per year
• Psychologist on staff
• Fireside chats and workshops
• Flexible working environment with autonomy to structure work
• Most roles have the option to work from one of the company's offices or remotely
• Visa sponsorship is not offered