Culture marketing manager

Do you know everything happening in the worlds of music, dance and culture, and know how to appeal to young people aged 18 to 24? As Culture Marketing Manager, you share responsibility with the Culture Marketing Specialists for the brand experience among young people. You develop new concepts in music, dance and beyond, and organize them with the team and other departments. You are part of the Marketing Management team, where you contribute strategically to how we get consumers moving. You also maintain close contact with the head office in Austria about international partnerships and concept development, and share case studies and ideas.

• Develop a strategy for the next three to five years on how to keep the worlds of dance, music and culture relevant to our brand and product.
• Be able to weigh investments against the desired consumer impact.
• Together with the Culture Marketing Specialists, take responsibility for organizing multiple existing or new initiatives. Examples include: Red Bull SoundClash, Red Bull Symphonic, Red Bull BC One, Red Bull Dance Your Style, and the artist segment of formats such as Red Bull Rap Champs.
• Build, further develop and maintain a rich network of experts in the playgrounds and communities where we are active.
• Develop the individuals in your team, coach them and set priorities.
• Encourage collaboration, creativity and execution with the other teams within the organization.
• Together, explore how we can give Red Bull dancers wings to help them make the most of their talent.
• Provide support ranging from helping with their own projects to offering support at the Athletes Performance Center.
• Maintain intensive contact with artists and understand how to work with them and how our brand can add value to their artistic talent.

• Completed HBO or WO degree in business administration or marketing, with at least 8 years of experience in the culture industry and a proven track record in marketing.
• A rich network in the Dutch dance and music industry, and with dancers and artists who matter to young people aged 18 to 24.
• Experience with demonstrable results in setting up and project-managing events, including budget management.
• Experience developing and implementing marketing campaigns and managing teams.
• A team player with a creative mind and a high degree of proactivity.
• Fluent in written and spoken Dutch and English.
• Будет плюсом: Other languages, especially German, are an advantage

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