CRM Marketing Manager

Wargaming is an online game developer and publisher operating since 1998. Its titles include World of Tanks, World of Warships, and World of Warships Blitz, played by millions of players across major gaming platforms.

• Identify target audiences and grow product communication reach across CRM channels, including email, in-game channels, and push notifications
• Design, build, and launch CRM campaigns end-to-end
• Prepare campaign texts and proofread and validate them for clarity, grammar, and tone
• Adapt campaign copy for supported markets in collaboration with the localization team
• Keep templates appropriate for each channel and mobile-friendly
• Build segmentation, personalization, and testable campaign hypotheses
• Scope and assign tasks to design, development, localization, and BI teams; manage concurrent campaigns through delivery, track dependencies, and flag risks early
• Analyze campaign performance and turn results into concrete recommendations
• Report campaign impact and engagement metrics to stakeholders in a clear, decision-ready format
• Ensure compliance with communication policies and best practices

• 2–4 Years of experience as a CRM Manager, CRM Marketing Manager, or similar
• Experience with Emarsys, SendPulse, Braze, Iterable, or a similar CRM/marketing-automation platform
• Proven experience managing cross-functional projects, creating tasks for design, development, localization, and BI, and following them through to delivery
• Strong analytical skills and ability to draw conclusions from campaign and customer data
• Comfortable writing campaign copy independently
• Confident day-to-day use of AI tools to speed up or automate repetitive tasks, including content drafting, data preparation, and reporting
• Basic SQL knowledge to describe segmentation and campaign logic to the BI team
• Basic knowledge of graphics editors, HTML, and Excel
• Upper-intermediate or higher English
• Candidates must already be located in Belgrade or nearby; relocation is not available
• Будет плюсом: product management background or education, experience running A/B tests, coordinating localized campaigns across multiple markets or languages, building analytics or reporting from scratch, a background in gaming, esports, or another content-heavy entertainment product, Russian language knowledge

• One-year fixed-term contract to cover maternity leave
• Relocation and immigration support are not available
• Additional vacation days based on years of service at Wargaming: up to 5 days on top of the statutory minimum
• Additional paid time off: 5 Personal Days, Birthday Leave, Marriage Leave, and Compassionate Leave
• Sick Leave Compensation and Maternity Leave Benefits
• Premium Private Health Insurance
• Career development and education opportunities within the company
• English clubs and a platform for learning languages
• Mental well-being program (iFeel)
• Commuting allowance
• Company events, FitPass membership, employee discounts, and a Personal Gaming Account
• Coffee, fruits, and snacks in the office; on-site canteen with subsidized prices for food and drinks
• Seniority Awards and a referral program with rewards