CRM manager in fintech

Join us as Senior CRM Manager, Central Europe to build lifecycle programs across onboarding, activation, retention, expansion and churn prevention. You’ll own Germany and Austria, two key markets in Qonto’s growth strategy, and drive measurable growth and feature adoption. You’ll report to Matias del Carril, our CRM & Lifecycle Lead, and work closely with local marketing, product and growth teams.

• Own the CRM strategy for Germany and Austria: You’ll define and run lifecycle communications, with Germany as your primary market and Austria as your secondary one.
• Partner with local teams: You’ll work with German and Austrian marketing managers and PMMs to turn local needs into CRM initiatives.
• Build the regional playbook: You’ll set up the processes, planning cadence and ways of working for CRM across both markets.
• Move fast with AI: You’ll use AI tools to speed up campaign builds, testing and reporting.
• Show what moves the needle: You’ll report on conversion, feature adoption and business impact to marketing and product.

• Languages: You’re fluent in German and English, with a feel for local business culture and regulation.
• Lifecycle journeys: You’ve designed and run multi-step customer journeys in platforms such as Braze, Customer.io or HubSpot.
• Cross-team initiative: You’ve launched lifecycle initiatives with marketing, product and ops, and earned senior stakeholders’ trust along the way.
• Direction under ambiguity: You set priorities and keep momentum in a regional structure that’s still evolving.
• AI-enabled approach: You use AI to improve the speed and quality of campaign creation, testing and analysis.

• Germany is a top growth priority: It’s Qonto’s #1 OKR right now, so what you build gets seen.
• A market to build, not optimise: German CRM is still underdeveloped, so you’re writing the playbook, not inheriting one.
• Real autonomy: You propose, implement and test your own lifecycle strategy.
• A senior team around you: You’ll work alongside three other regional CRM leads who’ve each built lifecycle functions from scratch.