creative producer for D2C subscription products

Ruby Labs creates and operates consumer products across the health, education, and entertainment industries.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own the creative strategy, defining the angles, hooks, and formats to produce
• Create ad concepts and set the standard for the team’s work
• Decide weekly which concepts to scale, iterate on, or stop producing based on data
• Maintain a documented library of proven angles and conduct systematic competitor and market research
• Own creative-level KPIs, including hook rate, hold rate, CTR, CVR, CPA, and ROI
• Turn performance data into testable hypotheses and quickly retire underperforming angles
• Support User Acquisition with high-performing creatives across Meta, Google, Microsoft, Snapchat, TikTok, Applovin, and new networks
• Deliver structured creative performance reviews to the CMO and User Acquisition Lead
• Own quality control and ensure every ad meets the defined quality standard before launch
• Ensure creatives comply with each ad network’s policies and keep ad accounts healthy
• Track policy changes and keep compliance guidelines and pre-launch checklists current
• Lead and develop producers across levels and direct the design team through its lead designer
• Implement processes and systems that speed up creative production, including briefs, templates, workflows, and automation
• Set output, quality, and testing-velocity standards and provide specific, reference-backed feedback
• Lead hiring, onboarding, and performance management for the ad creative unit

• 6+ Years in performance marketing, producing ad creative for D2C app or SaaS subscription products
• Proven track record of high-spend winning ads that held CPA and ROI targets as spend scaled
• Hands-on experience creating ad concepts and creatives, not only managing others
• Experience directly leading and developing a cross-functional creative team, including producers and designers
• Hands-on knowledge of Meta, Google, Microsoft, Snapchat, TikTok, and Applovin, including ad policy compliance and keeping accounts healthy
• Ability to independently read creative-level data and build structured testing frameworks
• Experience implementing processes, systems, and AI-enabled workflows that measurably increased creative production speed
• A systematic approach focused on repeatable processes rather than one-time wins
• Accountability for performance outcomes, decisiveness with data, and willingness to stop concepts, including one’s own
• A high quality bar and refusal to let weak or non-compliant work go live
• Strong management instincts, including setting clear direction, developing people, and holding them accountable
• Ability to treat User Acquisition as a working partner and communicate clearly and directly in a remote environment

• Compensation combines a fixed salary with bonuses when targets are met; performance is directly and significantly rewarded
• Applicants may be located in any country, within approximately ± 4 hours of CET
• Unlimited paid time off
• Paid national holidays
• Company-provided MacBook for employees who need one
• Flexible Independent Contractor Agreement
• The interview process includes a 40-minute recruiter screening, a 90-minute technical interview, and a 60-minute final interview