Copywriter in SEO and social media

Andersen is hiring a Content Copywriter (SEO / GEO / SMM) to create engaging, optimized content, strengthen digital presence, and support marketing initiatives across international markets. Andersen is a pre-IPO software development company that provides a full cycle of services, following project management standards and best practices. For over 19 years, we have been helping enterprises and middle-sized firms transform their businesses by creating effective digital solutions using innovative technologies.

• Creating search-optimized content in close collaboration with the SEO/GEO specialist: articles, landing pages, service pages, case studies, FAQs, and expert materials.
• Working from SEO briefs: search intent, keyword clusters, content structure, internal linking, and on-page optimization.
• Writing content that AI search engines can understand and cite (Google AI Overviews, ChatGPT, Perplexity, Gemini). This means clear direct answers, a logical heading structure, FAQ blocks, verifiable facts and sources, and E-E-A-T signals.
• Updating and refreshing existing content based on performance data (rankings, traffic, AI visibility, conversions).
• Turning long-form content into social posts, LinkedIn content, email newsletters, and short-form video scripts.
• Developing and maintaining content plans that connect SEO, social media, and campaign goals.
• Adapting tone of voice to different brands, audiences, and stages of the funnel.
• Researching topics in depth and interviewing internal experts to produce credible, original content.
• Writing briefs for designers, video editors, and other creative team members.
• Tracking content performance with the SEO and analytics team and using the insights to improve future content.
• Monitoring trends, competitors, and changes in search and AI-driven discovery.
• Working closely with SEO, performance marketing, design, and analytics teams, and understanding how content supports the overall marketing funnel and business goals.

• Experience in copywriting or content marketing for 3+ years.
• A portfolio that includes both long-form SEO content (articles, landing pages, case studies) and social media content.
• Proven results, such as traffic growth, rankings, engagement, or leads generated by your content.
• Strong understanding of SEO fundamentals: search intent, keyword research, content structure, meta tags, and internal linking.
• Understanding of how AI search (GEO/AEO) works and how to structure content so it gets cited in AI answers.
• Ability to write clear, structured, fact-based content on complex topics, including B2B and technology.
• Experience creating content strategies and content plans.
• Understanding of the full marketing funnel and how content supports awareness, consideration, and conversion.
• Familiarity with content and SEO analytics (GA4, Google Search Console, Ahrefs/Semrush or similar).
• Strong editing skills and attention to detail.
• Experience using AI tools for research and drafting while keeping high editorial quality and originality.
• Level of English – from Upper-Intermediate and above.
• Будет плюсом: Experience in B2B, IT, or SaaS; E-commerce experience; Experience with tools like Surfer SEO, Clearscope, or Frase; Basic knowledge of schema markup and technical SEO; Experience writing short-form video scripts (Reels, TikTok, Shorts); Email marketing experience; Experience with Canva, Figma, or CMS platforms (WordPress, Webflow); Experience working with international brands or markets

• Andersen has mentoring and adaptation systems for new employees, and transparent performance review and assessment systems will allow you to determine your development path and plan your growth.
• The company supports them in this and gives them access to the best educational platforms, seminars, and practices.
• We are a cool young team of like-minded people communicating informally.
• You'll have a stable and competitive salary and an extensive benefits package.
• At Andersen, we have many different ways to grow. You can improve as a specialist or a manager, and all your activities will be decently rewarded.