Content marketing manager in ETFs

We are looking for a talented and commercially minded Content Marketing Manager to join our London-based ETF Content Marketing team. This individual will play a key role in bringing our ETF range to life across multiple channels and audiences, with a primary focus on digital wealth and retail investors, while also contributing to content that supports our professional client base.

• Define relevant, impactful and differentiated marketing messages across the ETF range, with a focus on key selling points, competitive advantages and clarity of positioning for a digital wealth and retail audiences
• Translate product detail and market data into creative, concise narratives suited to a dual audience of professional and retail investors
• Conduct competitor analysis and monitor industry trends as needed to identify content opportunities and ensure Amundi ETF remains visible and differentiated in the market
• Ensure the Amundi ETF value proposition and messaging pillars are consistently reflected across all content produced
• Plan and deliver a broad suite of content and marketing materials aligned to business line and marketing priorities, primarily for a retail audience but being able to pivot also to a professional audience, across various formats
• Develop content with a specific focus on making complex ETF and investment concepts accessible and compelling for digital wealth, intermediary and retail audiences
• Contribute ideas for new content formats, campaigns and storytelling approaches that reflect the evolving needs of our audiences, especially retail
• Develop content and campaigns tailored to the digital wealth segment, including digital banks, advisors, online platforms and retail-facing distributors, to drive ETF adoption and investor education
• Collaborate with channel marketing colleagues and digital partners to ensure content is fit for purpose across each distribution context
• Identify opportunities to enhance the end-client content experience and increase engagement through innovation in format, tone and channel
• Work closely with content and channel marketing colleagues, product specialists, the sales team and external partners to deliver integrated campaigns
• Liaise with broader Amundi teams where needed, to ensure content is accurate, compliant and aligned with group standards
• Adhere to FCA rules and principles and the Firm's policies and procedures; where appropriate, seek guidance from the Head of Compliance

• Outstanding writing skills, with a proven ability to adapt tone, format and complexity for different audiences and channels, from retail and digital wealth through to professional investors
• Understanding of ETFs and/or the asset management industry, with the ability to engage credibly with product and investment specialists
• Demonstrated ability to manage and prioritise a broad and varied workload, balancing longer-term strategic projects with tactical, time-sensitive deliverables
• Minimum 4-6 years' experience in a marketing role within the investment industry, with significant experience in a content-focused capacity
• Flexible, fast learner with a high degree of initiative and the ability to work both independently and collaboratively within a team
• Knowledge of regulatory and industry rules, guidelines and standards (FCA familiarity preferred)
• Business school or university level degree required
• Proficient with MS Office
• Будет плюсом: Excellent written and spoken English; fluency in another European language is an advantage, French is a plus but not essential; Experience working within or serving the digital wealth, intermediary or retail investment sectors; familiarity with professional audiences is an advantage; experience with marketing tools such as Canva and Turtl is highly appreciated

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