Commercial Demand Generation Marketing Manager

Commercial Demand Generation Marketing Manager

Description -

At HP, we're shaping the future of work through AI-powered devices, services and solutions. We're looking for an experienced Commercial Demand Generation Marketing Manager to lead our always-on demand generation strategy across Commercial, Enterprise and Public Sector customers in the UK & Ireland.

This role is responsible for developing and executing integrated digital marketing programmes that build awareness, engage customers, nurture demand and accelerate pipeline. Working closely with Sales, Category, Global & EMEA Marketing and Agencies, you'll deliver scalable, data-driven campaigns that support HP's commercial growth objectives.

Success in this role will be measured by marketing contribution to pipeline, customer engagement, lead progression and commercial impact.

• Own HP UK&I's demand generation strategy across Commercial, Enterprise and Public Sector segments to acquire new customer contacts, build incremental pipeline and expand existing deal size.
• Develop and execute always-on digital programmes that create awareness, generate demand and accelerate pipeline.
• Partner with B2B segment leads to integrate pre, during and post Event tactics into journeys.
• Design and optimise lead nurture journeys that improve customer engagement and sales readiness. Partner with B2B journey teams to integrate sequencing optimisation and best practice.
• Drive HP's always-on social strategy, delivering thought leadership and meaningful engagement with key decision-makers.
• Plan and deliver integrated campaigns across email, social, web, paid media and marketing automation platforms.
• Support Account-Based Marketing (ABM) initiatives for priority accounts and strategic growth opportunities.
• Partner closely with Sales to align marketing programmes with account priorities, pipeline objectives and business goals.
• Localise global campaigns while developing UK&I-specific demand generation initiatives where required.
• Analyse campaign performance and customer insights to continuously optimise programme effectiveness and ROI.
• Identify opportunities to leverage AI, automation and emerging digital channels to improve customer engagement and marketing performance
• Integrate BU assets into a One HP content journey, curated by vertical and sales stage

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Experience in B2B demand generation, digital marketing or integrated marketing within a technology or commercial environment.
• Strong understanding of enterprise buying journeys and long-cycle sales environments.
• Experience building lead nurture programmes using marketing automation and CRM platforms.
• Knowledge of Account-Based Marketing (ABM) and customer lifecycle marketing.
• Experience planning and delivering multi-channel digital campaigns.
• Strong analytical skills with the ability to interpret campaign performance and optimise marketing investment.
• Excellent stakeholder management and collaboration skills across sales, marketing, partners and agencies.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• A customer-first mindset with a passion for innovation and continuous improvement.

Success Measures

• Marketing Qualified Leads & Marketing Generated Opportunities (MQLs / MGOs)
• Pipeline creation and marketing-influenced revenue
• Lead nurture engagement and conversion rates
• Commercial, Enterprise and Public Sector account engagement
• Campaign ROI and digital performance
• Social reach, engagement and thought leadership impact
• Marketing contribution to business growth objectives

At HP, you'll have the opportunity to shape the future of demand generation within one of the world's leading technology companies. Working across Commercial, Enterprise and Public Sector, you'll help build an always-on marketing engine that delivers measurable business impact, accelerates customer growth and supports the adoption of AI-powered solutions across the UK & Ireland.

This is an opportunity to lead innovative digital marketing programmes, influence strategic business priorities and play a key role in HP's continued commercial success.