описание
The company develops mobile apps in the educational and kids games genres.
задачи
- Design, implement, and refine a global marketing strategy for mobile apps
- Lead and mentor the UA and ASO teams, fostering data-driven experimentation and scaling
- Oversee the scaling of UA campaigns across multiple channels and improve visibility through ASO
- Manage the end-to-end process for new app launches and major updates
- Analyze the marketing funnel and optimize conversion rates from first impression to long-term retention
требования
- Solid background in mobile app marketing and understanding of UA, ASO, and mobile sales funnels
- Experience managing teams and driving professional growth within a marketing department
- Ability to translate complex data into actionable growth strategies
- Russian at C1 level or higher
- English at C1 level or higher, with expert verbal and written communication
- Ability to thrive in a fast-paced environment and stay ahead of mobile industry trends
- Будет плюсом: experience working with international markets, experience in children’s products or edutainment
условия
- Schedule: 5/2; 7-hour workday
- Payment for courses, business trips, and conferences for professional development
- 50% Reimbursement of foreign language course fees
- 50% Reimbursement of sports activities fees
- 50% Reimbursement of medical expenses
- Paid vacation: 20 working days per year
