Channel Marketing Manager

Cohesity is the leader in AI-powered data security. Over 13,600 enterprise customers, including over 85 of the Fortune 100 and nearly 70% of the Global 500, rely on Cohesity to strengthen their resilience while providing Gen AI insights into their vast amounts of data. Formed from the combination of Cohesity with Veritas’ enterprise data protection business, the company’s solutions secure and protect data on-premises, in the cloud, and at the edge. Backed by NVIDIA, IBM, HPE, Cisco, AWS, Google Cloud, and others, Cohesity is headquartered in Santa Clara, CA, with offices around the globe.

We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design , and our culture.

Want to join the leader in AI-powered data security?

Join our dynamic team at Cohesity as a Channel Marketing Manager, Europe! As a marketing professional, you will play a crucial role in keeping our European partner community engaged, informed and funded, and in creating exceptional marketing experiences for our partners and prospects.

Based in London, you will be the regional engine behind our channel and partner marketing programs and the primary marketing point of contact for the Europe Channel leadership team. You will drive the events, communications and budget governance that support our channel pipeline and revenue objectives, while local Field Marketing teams retain ownership of their own local partner plans and execution.

- Location: London, UK – hybrid, 2 days/week in office

- Reports to: Europe Field Marketing Leader

Why is this opportunity unique?

At Cohesity, we are revolutionizing the world of data management and security. With our innovative solutions, we simplify data management processes and empower businesses to compete in the digital age. As Channel Marketing Manager, Europe, you will be part of this ambitious mission and contribute to our growth and success, working with a partner community that spans multiple European markets and with Global Channel, Channel Ops, Channel Comms and the Activation team.

Channel leadership partnership

• Serve as the marketing point of contact for the Europe Channel leader on all marketing matters
• Join the weekly channel calls, representing marketing priorities and surfacing partner and community needs back to the marketing organization
• Be the main point of contact for the Global channel marketing team

Events and communications

• Own planning and delivery of the quarterly Europe webinars for the channel community
• Own the yearly Europe Partner Circle and other key Europe channel events, including onsite execution support
• Review and coordinate channel newsletter content with Channel Comms and the Activation team, so it is relevant to the Europe market and reaches the right community segments
• Coordinate the channel community presence on the Cohesity Community platform
• Coordinate with Global on the yearly partner awards process
• Support social media amplification of channel content and events

Budget management (DDF/PDF)

• Work closely with the Global channel team and Channel Ops to keep disciplined management and cadence of DDF (Demand Development Funds) and PDF (Partner Development Funds)
• Act as Level 2 approver, validating plans submitted by Field Marketing
• Guard the cadence of budget submission and claiming deadlines
• Support local Field Marketing Managers with local partner planning and execution, and enable them on PDF management and processes

Campaign and sales play coordination

• Coordinate and support Field Marketing in localizing and executing sales plays and campaigns for the channel audience across Europe
• Ensure regional consistency and connect local execution to global and regional programs; local marketing retains ownership of local plans

Measurement

• Measure lead and pipeline return on investment through metrics analysis and reporting
• Track lead flow and ensure timely follow-up by Sales and Channel teams

How success is measured

• ROI guidance and management on pipeline and deal registration creation
• Cadence adherence for DDF/PDF budget submission and claiming deadlines
• Engagement and reach of quarterly webinars and key channel events

• 8 to 10 years of enterprise marketing experience with a channel/partner marketing background, ideally in B2B tech or cybersecurity
• Experience managing partner development funds (PDF/MDF/DDF) and approval workflows
• Strong event management experience, for both webinars and in-person partner events
• Proven track record of partnering efficiently with Sales and Channel leadership, and excellent stakeholder management: able to represent marketing credibly in channel leadership forums
• Comfortable working cross-functionally with Global Channel, Channel Ops, Channel Comms, Activation and distributed Field Marketing teams across multiple European markets
• Strong project management and interpersonal skills
• Experience developing integrated, multi-touch marketing plans
• Background in enterprise software and/or hardware
• Proficiency in sales and marketing automation systems (Salesforce, Marketo, Splash, Tableau)
• Strong proficiency with AI tools, applied confidently to day-to-day marketing work

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Equal Employment Opportunity Employer (EEOE)

Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or recruiting@cohesity.com for assistance.

In-Office Expectations

Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.

We strongly prefer candidates who are currently located in or near the designated job location. Candidates outside the area should apply only if they are committed to relocating prior to their start date and have the legal right to work in the job location.