Brand marketing manager in skincare

Medik8 is transforming the skincare industry with science-backed technology and clinically proven formulas. Operating with low egos and high standards, our mission is to simplify the route to great skin through our pioneering CSA Philosophy®: Vitamin C plus Sunscreen by day, and Vitamin A by night. As our Senior Brand Marketing Manager (EMEA & RoW), you will serve as the primary custodian of our brand story and the core operational engine powering our New Product Launch (NPL) roadmap across Europe, the Middle East, Africa, and Rest of World markets.

• Lead and own the regional stage-gate process from brief through to counter launch; coordinate launch deliverables (trade sell-in decks, VM elements, PR samples, training toolkits) across a single master critical path.
• Build and execute the annual EMEA & RoW brand campaign calendar; map hero SKU moments and seasonal activations across OOH, paid media, influencer seeding, and physical retail.
• Set regional VM guidelines in collaboration with the Global VM team; oversee display artwork approvals, manage POS specifications, and conduct regular retail execution audits.
• Partner with Demand Planning and Commercial teams on volume forecasting for core launches; identify operational risks and establish mitigating actions at least eight weeks prior to market rollout.
• Chair regular cross-functional marketing syncs; act as the primary regional partner to Global Product teams; manage brand A&P expenditure, budget consolidation, and post-launch reviews (Weeks 4, 12, 26, 52).
• Lead and mentor a Brand Marketing Executive, fostering their professional growth while maintaining high execution standards during busy launch cycles.

• Demonstrable track record managing multi-market new product launch stage-gate processes, critical paths, and cross-functional go-to-market workflows.
• Solid background in brand or product marketing within prestige skincare, cosmetics, or personal care environments.
• Proven experience delivering integrated brand marketing campaigns encompassing retail, earned PR, OOH, and digital channels.
• Practical understanding of retail visual merchandising guidelines, POS print production artwork sign-offs, and counter design principles.
• Experience managing brand A&P allocations, reviewing P&L campaign investments, and working with commercial teams on product sell-in and demand forecasting.
• Experience formally managing, coaching, or mentoring direct reports in a collaborative, fast-paced environment.
• Будет плюсом: Direct agency management experience across creative, production, and visual merchandising partners; Experience working with third-party distributor models alongside direct retail accounts; Working knowledge of modern project management tools (e.g., Asana, Monday.com, Smartsheet) or Digital Asset Management (DAM) platforms

• 25 days holiday + bank holidays
• Flexible & Hybrid working
• Private Medical Insurance
• Mental Health support
• 75% Discount
• Annual Performance Bonus
• Long Service Awards
• Up-skilling support
• regular Lunch & Learns
• Flexible Career opportunities
• 2 Volunteering days per year
• Matched Charitable Giving Scheme