Brand marketing manager in retail

At Very, we're on a mission to help families get more out of life. As Brand Marketing Manager, you'll play a key role in bringing our brand to life through integrated campaigns that inspire customers, build consideration and drive commercial results.

• Working across our style-led categories, you'll turn customer insight, cultural trends and trading priorities into compelling full-funnel marketing campaigns.
• From seasonal fashion launches and home campaigns through to key retail moments such as Black Friday and Christmas, you'll help create one coherent story that connects with customers across every touchpoint.
• You'll take campaigns from concept to execution, working closely with creative, media, social, CRM and PR teams, as well as external agencies and partner brands.
• Whether you're shaping creative briefs, supporting fashion shoots, overseeing production or analysing results, you'll ensure every campaign delivers both brand impact and commercial performance.

• Experience delivering integrated, multi-channel marketing campaigns within fashion, retail or another style-led environment
• A strong understanding of how brand, media, social, PR, CRM and ecommerce work together to create effective customer journeys
• Experience briefing and managing creative, media and production agencies
• A sharp eye for creative quality, with the confidence to challenge and elevate campaign output
• Strong project management skills, with the ability to balance multiple campaigns, deadlines and stakeholders
• Commercial awareness and the ability to balance brand-building activity with measurable business outcomes
• Experience using customer insights, market trends and performance data to shape campaigns and optimise results
• Excellent communication and stakeholder management skills, with the confidence to influence and build strong relationships across the business
• Будет плюсом: Experience within a multi-brand retailer, marketplace or fashion business would be advantageous; An interest in emerging marketing technology, AI tools and new content creation approaches would be beneficial

• Flexible, hybrid working model
• Inclusive culture and environment, check out our Glassdoor reviews
• £1000 flexible benefits allowance to suit your needs
• 30 days holiday + bank holidays
• LinkedIn Learning access
• Bonus potential (performance and business-related)
• Up to 25% discount on Very.co.uk
• Matched pension up to 6%