описание
LogicLike is an international EdTech product that helps children develop logical thinking and problem-solving skills through engaging, game-based activities. Millions of people worldwide use its mobile apps and web platform every month.
задачи
- Develop LogicLike’s positioning, brand platform, tone of voice, and visual identity with the founder and team
- Bring the refreshed brand to life across the website, social media, email campaigns, marketing assets, and partnership materials
- Develop brand communications by exploring relevant topics, formats, and ways to connect with different audiences
- Identify inconsistencies across brand communications and materials, set priorities, and work with designers, marketers, and the content team to implement improvements
- Ensure brand consistency across communications, including messaging, visuals, and partnership integrations
- Propose and implement initiatives to increase brand awareness and build trust in the product
- Write and edit copy, prepare briefs, and review materials independently when needed
требования
- Experience working with brands for children and parents in EdTech, gaming, children’s media, kids’ products, or family-focused services
- Strong understanding of the audience, their needs, values, and decision-making motivations
- At least 3 years of experience in brand management, brand marketing, or brand communications
- Hands-on experience developing and implementing brand strategies, including bringing them to life through communications and marketing materials
- Strong writing and visual communication skills, with the ability to craft clear messages and provide constructive, well-reasoned feedback
- English proficiency at B2 level or higher
- Proactive, independent, hands-on mindset, with the ability to suggest solutions, collaborate across teams, and see projects through to completion
- Будет плюсом: Experience with international B2C products, mobile apps, or rebranding projects
условия
- Contract-based engagement
- Working hours: 10:00 AM – 7:00 PM (UTC+3)
- 3-Month probationary period
- Opportunities for professional growth and expanded responsibilities as the brand evolves
