B2B marketing manager in retail

bonial is part of Axel Springer SE and, as a leading “Drive-to-Store” partner in Germany and France, is transforming the retail landscape. Through our platforms “ ” in Germany and “ ” in France, we connect millions of users with their favorite stores and brands every day. As a B2B Marketing Manager at bonial, you are responsible for developing and implementing marketing strategies for our business customers and strengthening our visibility in relevant channels.

• Develop marketing strategies to reach business customers
• Position the bonial brand in the B2B market
• Develop and implement the B2B content strategy in line with relevant target groups, subject areas, and company objectives
• Lead content initiatives, including the continuous development of the bonial website
• Manage and further develop the bonial B2B newsletter, including topic planning, visual design, and distribution
• Extend content across the website, newsletter, LinkedIn, and other relevant B2B channels
• Work closely with PR, Sales, Marketing, Product, and other departments to develop relevant content
• Analyze relevant content KPIs and continuously optimize formats and topics
• Ensure consistent brand communication and corporate identity across all relevant content touchpoints
• Use performance marketing tools (e.g. LinkedIn Ads) to increase campaign effectiveness
• Book advertisements in relevant digital trade magazines (e.g. Horizont, Lebensmittelzeitung)
• Organize bonial’s presence at trade fairs, conferences, and networking events (e.g. booth setup, speaker slots, sponsorship packages)
• Plan B2B events hosted by bonial, including invitation management
• Monitor market trends and competitor activity
• Analyze insights and derive strategic recommendations
• Plan and execute multichannel lead generation campaigns (e.g. via LinkedIn, email marketing, webinars)
• Work with the Sales team to qualify leads and support the development of the sales pipeline
• Define and monitor relevant KPIs to measure marketing effectiveness
• Conduct regular performance analyses and identify opportunities for optimization

• Degree in Marketing, Communications, Business Administration, or a comparable qualification
• Substantial experience in B2B marketing, ideally in a technology-driven or digital environment
• Experience using marketing technologies (e.g. HubSpot, WordPress, Google Analytics, LinkedIn Campaign Manager)
• Excellent project management skills and the ability to manage several priorities simultaneously
• Demonstrated experience planning and executing events and trade fairs
• A good sense for relevant content and excellent communication skills in German (C1–C2 level) and English
• Independent and structured way of working, along with a high degree of initiative
• Strong team spirit, a cooperative mindset, and enthusiasm for cross-functional collaboration

• bonial is a fast-growing and dynamic company with lasting potential for the future. We are one of the leading companies and a driving force in an industry currently undergoing a massive, one-of-a-kind transformation from print to digital.
• We are a high-tech company focused on innovative technologies. We use AI and other tools to increase productivity and efficiency. This continuously improves the performance of our company and everyone who works here, while delivering results for our customers and users.
• We strongly support your professional development, backed by a feedback culture that helps you recognize your strengths and opportunities.
• We are proud to be an equal-opportunity workplace where everyone can show their true selves. We are committed to equal employment opportunities and to being a safe space regardless of ethnic origin, religion, gender, sexual orientation, age, disability, gender identity, or gender expression.
• Mental health is just as important to us as fitness. That is why we offer free access to nilo.health, a mental health app. We also subsidize your occupational pension plan. In addition to our in-house gym, we cover part of the cost of Urban Sports Club.
• Together with our Green Team, we offer you the opportunity to get involved in sustainability and environmental protection projects. Together, we want to make a positive impact on the planet in every way we can.
• Our current policy allows up to 20% mobile working per week within Germany. You can also work abroad for 30 days a year. We offer 28 vacation days. You receive an additional vacation day each calendar year, up to a maximum of 30 days, as well as additional days off for special occasions (e.g. moving house, working on a social project, etc.).
• We have a fully equipped in-house gym, a rooftop terrace for team events and sunny lunch breaks, and Zen Rooms where employees can pray, relax, or simply find a quiet moment.
• When you are in the office, we offer various lunch options, and lunch is on us! You can eat at the nearby partner restaurant. Hot and cold drinks, fruit, and other snacks are also free for our employees in the office.
• We value a positive working relationship and a culture that encourages people to talk to one another, build good working relationships, and participate in projects together. We also regularly offer optional events to support this.
• We enable retailers to reach their customers in the most efficient and effective way. We see ourselves as an important business partner for retail and—as emphasized in our corporate vision—“Enriching local shopping for everyone. Every day.”