B2B marketing manager

We have a written brand strategy and a clear vision: Pinquark should be the first choice for companies looking for an AI-supported warehouse management system. We're looking for someone who will turn that strategy into day-to-day action and take ownership of the results of all our marketing: from the plan, through channels and partners, to the leads handed over to sales. Someone who thinks like the best marketers in technology companies: they start with the customer and their problem, measure everything in leads and sales rather than reach, and know how to manage agencies so that they deliver.

• Ownership of all marketing. You manage the marketing budget, decide where it goes and answer to the management board for results against quarterly targets.
• Executing the brand strategy. You turn our strategy into a quarterly plan, campaigns and messaging, and keep the brand consistent across every channel.
• Managing external partners. You run our work with agencies and contractors for video production, SEO and PR: you brief them, set goals, hold them to results and decide what works. When a partner doesn't deliver, you prepare the switch.
• Expert content. Case studies, benchmarks built on real client data, videos from implementations, webinars and publications that position us as the experts in AI for warehouse logistics. You also support the management team's communication on LinkedIn.
• Trade fairs and events. You plan our presence at trade fairs and conferences, from choosing the event and the stand to following up with every lead afterwards.
• Funnel and automation. You build and develop marketing automation integrated with our CRM, so that every lead reaches sales with its full history.
• Sales enablement. Presentations, proposal materials and arguments that genuinely help our sales team close deals.
• Results and reporting. Your targets are the number of leads and demo requests, the cost of acquiring them, marketing's contribution to the sales pipeline and brand awareness. Every month you show the management board what works and what we switch off.

• At least four years in B2B marketing, ideally in a technology, SaaS or industrial company.
• Experience owning marketing results on your own, with your own budget and targets.
• Experience managing agencies and external contractors against measurable goals.
• Results you can show in numbers: campaigns or events that turned into leads and sales.
• The ability to translate a technical product into business benefits for heads of logistics and business owners.
• Confidence with data: Google Analytics, CRM, marketing automation tools, LinkedIn Campaign Manager.
• Experience organising trade fairs or industry events.
• Very good English, as we prepare communication for international markets.
• Fluent Polish.
• Будет плюсом: knowledge of logistics or e-commerce; experience with HubSpot or a similar platform; technology PR experience; confident use of AI tools for content

• A brand with a ready strategy and a product worth talking about: a warehouse management system with AI features, running in e-commerce, logistics and distribution warehouses, plus our team's scientific publications to build expert positioning on.
• Direct collaboration with the management board and real influence over how the company is perceived.
• Full ownership of the company's marketing, a budget you manage and external partners you coordinate.
• Pay: 12,000–14,000 PLN net per month on a B2B contract as an independent contractor, or 10,000–12,000 PLN gross per month on an employment contract, depending on experience.
• Flexible working arrangements and funding for training.