Associate marketing manager for trading cards

It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Marketing Activation in EMEA is responsible for bringing our brands and strategies to life across the region, translating global to regional marketing priorities into impactful, locally relevant consumer and customer experiences. The purpose of this position is to support commercial planning and execution for Trading Cards portfolio, delivering against revenue and margin targets within established strategic guardrails.

• Support development and execution of AOP and A&P plans by market, aligned to global and regional targets.
• Translate regional direction into market-level commercial plans and priorities.
• Support product selection by market and channel, including coordination of exclusives.
• Identify risks and opportunities and implement actions to support business performance across geographies.
• Manage relationship with external partners to ensure best-in-class marketing and commercial execution.
• Support pricing and assortment decisions in line with global price architecture and defined frameworks.
• Analyse pricing and promotional performance and recommend optimisations.
• Support execution of promotional plans to drive revenue and margin outcomes.
• Support the execution of marketing plans by market in collaboration with media and PR teams (toy & franchise).
• Partner with Execution and Sales teams to ensure effective delivery in market.
• Support localisation and delivery of regional campaigns and product launches.
• Drive consistent execution across channels and touchpoints.
• Partner with Sales and Supply Chain teams to support demand planning and forecast alignment.
• Support engagement with key cross-country retailers as required.
• Monitor sell-through, inventory, and overall market performance.
• Analyse performance data and elevate insights (competition, retail, consumer trends).
• Provide input to Global Brand Teams on brand strategy, product development, and marketing plans.

• 5+ years of relevant experience in commercial strategy, brand management, trade marketing, sales strategy, or a related area is preferred.
• Strong commercial and business ownership mindset, with the ability to take accountability and drive results.
• Strong analytical capabilities, with a data-driven approach to decision-making.
• Ability to operate effectively within defined strategic frameworks and translate strategy into action.
• Strong cross-functional collaboration and stakeholder management skills.
• Proven ability to track performance, identify opportunities or challenges, and develop effective solutions.
• Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience.
• Excellent communication skills with the ability to work effectively across teams and markets.
• Fluency in English is required.
• Будет плюсом: Previous experience managing a Trading Cards and/or Collectibles portfolio would be highly advantageous; Spanish, French, German, and/or Italian language skills would be an advantage

• Gross annual salary range of EUR 54,400 - EUR 64,600
• Participation in Mattel Incentive Plan (MIP) with the target of15%of base salary, payout is determined by company and individual performance results
• 25 vacation days per year
• Hybrid working set-up
• Meal allowance
• Gym discount
• Access to Wonest, Modern Health, Headspace, and Maven
• Health insurance
• Life & disability insurance
• Flexible benefits (kindergarten, private pension fund)
• Toy discount
• Christmas gift
• Seniority gift
• 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave