описание
This is Sedna’s first account-based marketing role. For 2–3 days a week over three months, you’ll launch our first plays and lay the foundations of a repeatable engine. About Sedna Sedna is the Intelligent Operating System for Shipping. Shipowners, ship managers, operators, charterers and brokers use it to turn the email that runs their business into data and action. Founded in 2017, embraced by some of the leading names in the industry, and backed by Insight Partners, Sedna has a presence around the world.
задачи
- Deliver the first two plays. Each play should have a clear brief, audience, offer and measures.
- Develop and adapt the outreach, produce briefing materials for sellers and customer success, and define a route for every quality response to become a real conversation.
- Working with our RevOps team (who are responsible for data and tracking), agree shared definitions, check that activity is captured correctly in Salesforce, and report results at agreed milestones.
- Recommend which plays to repeat, scale or stop, and propose the next plays for new logos and expansion.
требования
- You’ve run account-based marketing in B2B SaaS, or lifecycle marketing alongside a sales team, ideally to a defined set of accounts.
- You’ve been the first to do something in an organisation, and set up processes others could keep running.
- You get sellers and customer success to act, without needing authority over them.
- You measure outcomes, not activity, and you’re comfortable working with imperfect data while it’s being fixed.
- You can create short, direct outreach that gets replies - with support from other marketers where needed.
- You’re familiar with Salesforce and campaign setup and tracking.
- You work as an independent contractor and are used to delivering against a defined scope.
- Будет плюсом: Shipping, maritime or other specialist B2B experience is a plus
условия
- 2-3 days a week for 3 months.
- Outside IR35
- Start: as soon as possible
