Product owner for loyalty programs

We are TBC, a leading financial institution in the region, where a bold and ambitious team fulfills our mission and makes people's lives easier. We set new service standards through data analysis, artificial intelligence, and digital products. We support you in developing, achieving your goals, and creating your success story—the main thing is to believe. We are looking for a Product Owner for the Value Proposition / Loyalty area in TBC's MSME business, responsible for developing loyalty offers and programs for small and medium-sized business customers.

• Form the strategy and roadmap for developing loyalty programs and offers for the MSME segment;
• Plan and develop loyalty initiatives and manage their implementation;
• Analyze customer needs, behavior, and transaction data to improve loyalty mechanisms;
• Develop initiatives focused on increasing customer engagement, activity, and retention;
• Develop loyalty program mechanisms, customer benefits, and offers;
• Study market and competitor loyalty programs and identify opportunities to implement best practices;
• Gather and analyze business requirements and formulate them as technical requirements;
• Prepare User Stories and Acceptance Criteria and specify technical requirements in detail;
• Manage the Product Backlog, prioritize tasks, and monitor the development process;
• Collaborate with various teams, including IT/Development, business, marketing, analytics, and other stakeholders;
• Coordinate the completion of technical requirements and the implementation of loyalty initiatives;
• Participate in testing and launching implemented functionality and in its subsequent improvement;
• Define and monitor KPIs to assess the effectiveness of the loyalty program and analyze results;
• Continuously improve existing offers and loyalty mechanisms based on data.

• Higher education in business administration, finance, economics, marketing, IT, or a related field;
• Experience working as a Product Owner, Product Manager, Project Manager, Business Analyst, or in a similar role;
• Experience developing loyalty programs, Value Propositions, or digital products;
• Experience preparing technical requirements, User Stories, and Acceptance Criteria;
• Experience collaborating with technical and business teams and implementing initiatives involving different teams;
• Knowledge of Agile/Scrum methodology and the Product Development Lifecycle;
• Experience managing a Product Backlog and prioritizing tasks;
• Practical knowledge of Jira and Confluence;
• Analytical thinking and the ability to make data-driven decisions;
• Ability to understand customer needs and translate business requirements into product initiatives;
• Knowledge of English.
• Будет плюсом: Experience working in the banking or Fintech sector; Knowledge of the specific characteristics and needs of the MSME/SME segment; Experience developing banking loyalty programs, Cashback, Reward Points, and other incentive mechanisms; Experience working in Customer Engagement and Customer Retention; Knowledge of Customer Segmentation and Customer Journey Analysis

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