Product manager in organic growth

Search is changing fast: people still use Google, but more and more answers happen inside AI tools, with zero clicks. Our organic leverage already sits in the product: high-ranking /create pages, a template library, comparison and directory pages, and strong branded demand.

• Be the single person accountable for organic search and AI discovery, with targets you set and report against, starting with the US, our most important market
• Bring in expert SEO advice, weigh it against the data, and decide what Kittl bets on and what we stop doing
• Run the roadmap for our /create, comparison and directory pages: information architecture, page experience and templates
• Test, measure on signups rather than traffic, and decide what to scale, fix or retire
• Write specs engineers can build from, secure capacity in cycle planning, and align product, engineering, design and content to ship
• Work with our SEO specialists and external experts, and decide what else your plan needs, from writers to dev time

• You've decided where to bet on organic, what to build and what to stop, and can show the results in signups, conversion or revenue, including the bets that didn't work. Deep technical SEO isn't required
• You've done this on a large website, ideally with 500k+ organic visits a month
• You've grown organic search in the US
• You've written specs, won engineering capacity and shipped pages, templates or product changes with engineering, design and content. Recommendations alone don't count
• You're at home in Google Search Console, GA4 and a product analytics tool, and you run experiments with clear decision rules
• You think in roadmaps, bets and trade-offs, not checklists. Technical fixes are part of your plan, not the whole of it
• Будет плюсом: Deep technical SEO or AEO expertise. It's a bonus, not a requirement: we bring in expert advice for the specialist depth; Programmatic or template-driven pages at scale; A freemium or self-serve SaaS funnel where organic feeds signups; A design, creative-tools or e-commerce audience; A consulting or founder background

• Условий в вакансии нет