Product manager in fitness apps

How would you like to shape the product experience behind a portfolio of apps already generating hundreds of millions in ARR, growing 100% year over year, in one of the world’s largest categories that still remains wide open? You’ll lead product development for Welltech’s next app, with real cross-functional authority to take a defined concept and turn it into a product millions of people use. It will be built on the same new, shared tech stack that powers YogaGo, Muscle Booster, and WalkFit, so it can lean on proven foundational capabilities (onboarding, personalization, content discovery, and more) and experiment and innovate faster than it could alone.

• Own the moment that matters most. Drive the onboarding and activation experience of the new app. You’re not inheriting legacy decisions; you’re making them.
• Turn the concept into a product. Translate the defined app vision into a clear roadmap and MVP scope, working closely with the Head of Product, and make the day-to-day trade-offs between speed and quality to get it launched.
• Own the unit economics. Track and improve the app’s unit economics (ARPU, LTV, CAC, and payback period), run monetization experiments, and work with Growth on paywall, pricing, and packaging decisions, so you always know whether growth is sustainable and profitable, not just fast.
• Build on what already works. Make the most of the shared capabilities, data, and learnings from across Welltech’s apps.
• Turn hunches into proof. Design and run experiments focused on activation. You’ll always know what’s actually working, not just what feels right.
• Reimagine how content gets discovered. Define modular, quick-access experiences that go beyond long-form-only browsing and meet users where they are, not where the content library assumes they’ll be.
• Make big ideas ship. Partner day-to-day with engineering, design, data, and marketing to turn priorities into delivered features, keeping everyone aligned on goals and metrics.
• Prototype, build, and ship faster. Build working prototypes yourself, using AI tools and agents where they help, to test ideas before engineering invests in full implementation. You’ll also have the opportunity to build selected new features directly into the app code using AI agents, working within the existing tech stack and development practices. Engineers will review and approve code changes, merges, and subsequent release steps to ensure quality and maintainability.

• Direct-to-consumer, mobile-first track record: a proven history of building and scaling these products, ideally somewhere that lived and died by retention, not just downloads
• Performance marketing partnership: real experience working alongside it. You understand what it’s brilliant at, and exactly where product has to pick up the slack
• Proven impact: a track record of shipping features that measurably moved activation, engagement, or retention, not just shipped, but proven
• Unit economics and monetization: a solid understanding of subscription unit economics (ARPU, LTV, CAC, payback period, and paywall conversion), and experience using them to shape product decisions and judge whether growth is sustainable and profitable
• Data fluency: experience with SQL and a product analytics tool such as Amplitude or Mixpanel to build funnels, analyze cohorts, and measure the impact of product changes
• Communication and stakeholder instincts: you can bring marketing and engineering into the same room and actually get alignment
• AI fluency: comfortable enough with AI tools to turn a rough idea into something tangible on your own. You don’t need to wait for engineering to know if a concept has legs
• Scale-up or startup background: forged in environments where you’re energized by speed, experimentation, and metrics, not slowed down by them

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