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director of product management (Marketing Services)
ориентир по рынку
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зп не указана
в среднем
410 467 ₽
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описание
Mastercard powers economies and empowers people in more than 200 countries and territories. It supports digital payment options and provides products and services that help make transactions secure, simple, smart, and accessible.
задачи
Own the Cardholder Engagement suite, ensuring continuity, scalability, and measurable value delivery
Define and evolve a product vision and roadmap aligned with Marketing Services priorities, client needs, and platform capabilities
Translate strategic objectives into prioritized use cases, epics, and feature requirements
Serve as the primary Product liaison to the Dynamic Yield product team and shape a prioritized capability backlog
Identify and operationalize personalization, UX optimization, and marketing automation features to accelerate acquisition and engagement
Balance near-term delivery needs with longer-term ecosystem goals
Partner with strategists, creatives, marketing operations, and technology teams to ensure solutions are visionary and executable
Align creative and experience design with data mart readiness, marketing automation, and delivery constraints
Connect ideation, build, launch, and optimization
Use customer data, analytics, and experimentation frameworks to inform product decisions and roadmap priorities
Ensure solutions are designed around measurement, learning, and optimization
Partner with data and martech teams to enable scalable personalization and insight generation
требования
Experience in Product Management, Digital Solutions, or Marketing Technology, preferably in B2B, B2B2C, or enterprise environments
Strong experience with personalization, experimentation, martech, or decisioning platforms
Ability to translate strategic objectives into execution-ready product roadmaps
Comfort operating across strategy, creative, data, and technology domains
Experience partnering with platform product teams and influencing roadmaps without direct authority
Strong communication skills to align senior stakeholders and delivery teams around a shared vision
Systems thinking and a preference for scalable solutions over bespoke one-offs
Comfort navigating ambiguity and evolving priorities
Commercial mindset, impact focus, and client orientation
Collaborative and pragmatic approach, with the ability to drive alignment across complex ecosystems
Passion for turning data and technology into consumer experiences
Responsibility for information security, including following security policies, protecting the confidentiality and integrity of information, reporting suspected violations or breaches, and completing mandatory security training
Будет плюсом: Experience with Dynamic Yield or similar platforms