Intro
Adsquare does Location Intelligence for programmatic advertisers. We solve hard problems with good people, good technology and a lot of data.
Our core values guide how we work, and we hire for them:
- Drive: we turn ambition into action that produces valuable outcomes.
- Resilience: we adapt, persevere, and grow stronger through challenges.
- No BS: we are honest, transparent, and clear.
- Humble: we choose modesty over vanity and let results speak.
- Moral Compass: we act with fairness, integrity and respect.
Data and evidence drive every decision we make. A claim that has not been tested on data it has never seen is a hypothesis, not a result. In practice, that means:
- Business need first. Every algorithm starts with agreed-upon business-relevant success metrics before work begins.
- Pre-registration. Hypotheses, primary metrics, analysis plan, and stopping rules are written down before the data is looked at.
- Statistical power. Sample sizes and minimum detectable effects are calculated up front. We do not run experiments that cannot answer their question. And we aim to build ML models with appropriate sensitivity, specificity, and precision.
- Independent tests, honest uncertainty. Every claim is tested on held-out data never used for model selection, and reported with intervals and its assumptions stated.
- Reproducibility. Code, data versions, and seeds are recorded, so anyone, human or agent, can re-run the result.
- Negative results count. A well-run experiment that kills an idea is a success.
You will own this standard, teach it, and raise it.