Graphic designer de campañas de café

At Incapto, we are looking for a Senior Graphic Designer & Art Direction who wants to grow with us and leave their mark on a project with real purpose. If you are passionate about coffee, impact, and working in an agile environment where every person matters, read on. Incapto was born with a clear idea: to offer freshly ground coffee beans in an easy, sustainable, and accessible way. We are roasters, technology, and people who believe coffee can be better—for those who drink it and for the planet. We are growing fast and looking for people who want to grow with us, with real autonomy, direct impact, and a supportive team. You will join the B2C team as the person responsible for the art direction of our campaigns.

• Conceptualize the key visual for commercial campaigns and launches, and take it from idea to final assets.
• Design and iterate conversion-focused assets for paid media, web, landing pages, newsletters, CRM, and social media, together with the performance and ecommerce teams, using data (A/B tests, variations, and learnings by channel).
• Adapt each campaign for retail (storefronts, point-of-sale displays, signage), Amazon (product images, A+ and Store), and wholesale (catalogs and materials for professional clients).
• Lead the visual side of brand and product photo shoots, coordinating with photographers and suppliers.
• Integrate generative AI at the heart of the creative process: image generation and editing, variations, mood boards, and concept exploration.
• Design and maintain AI workflows (tools, prompts, style references) to produce more and faster without losing quality or brand consistency.
• Ensure the consistent application of Incapto's identity across all channels and business units.
• Maintain and evolve the visual system, guidelines, templates, and component libraries.
• Coordinate one person on the design team: prioritize tasks, review deliverables, give feedback, and meet deadlines.
• Manage several projects in parallel with Marketing, Communications, Content, Product, Ecommerce, Retail, Marketplace, and Wholesale.
• Prepare final artwork for print and digital, and coordinate with suppliers when needed.

• 4 to 6 years of experience in graphic design and art direction (agency, studio, or in-house brand team), with a highly hands-on profile: equally comfortable defining a concept and getting into the details of each asset.
• Portfolio featuring campaigns you conceptualized and their rollout across digital and print channels.
• Proficiency in AI image generation and editing workflows (Magnific, Midjourney, Firefly, Photoshop AI…), with examples of real work.
• Experience designing and iterating assets for paid media, ecommerce, and conversion campaigns, with the ability to interpret results to improve creative assets.
• Proficiency in Illustrator, Photoshop, InDesign, and Figma (or equivalent).
• Experience preparing final artwork for production and print.
• Experience coordinating the work of other people (designers, photographers, or suppliers).
• Organization, autonomy, and ease in receiving feedback and explaining your design decisions.
• Native or bilingual Spanish.
• Будет плюсом: Experience in food or consumer goods design, ideally coffee or beverages; After Effects or other motion tools (stories, animated banners, short videos for paid social); Experience with generative AI for video and animation; Email and landing page design (HubSpot, Shopify, or other platforms); Sensitivity to sustainability and responsible design; English

• Competitive salary in line with your experience.
• Flexible hours and hybrid remote work (3 days in the office and 2 from home).
• Flexible benefits plan with Coverflex.
• Your birthday off.
• A work environment where people are listened to, learn, and celebrate.