game designer for hybrid-casual games

CrazyLabs is a leading publisher of casual and hybrid-casual games, with more than 8 billion downloads.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Design features, systems, and content for hybrid-casual games from ideation through prototyping and validation;
• Create mechanics, progression systems, meta features, and player journeys;
• Turn game ideas into design concepts, prototypes, flows, and specifications;
• Test and iterate on gameplay ideas using playtests, player behavior, and performance data;
• Design and balance progression, rewards, economies, and monetization systems;
• Collaborate with Product Owners, developers, artists, and Data Analysts to develop game concepts;
• Analyze KPIs, player behavior, market trends, competitor games, and test results to identify opportunities and improve designs;
• Participate in prototype reviews and assess the potential of concepts and mechanics;
• Research successful and emerging games to identify mechanics, features, trends, and opportunities;
• Create design documentation, including game briefs, feature specifications, flows, wireframes, and balancing models;
• Use AI tools for ideation, prototyping, balancing, research, and analysis;
• Contribute creativity, curiosity, and design thinking to a multidisciplinary team.

• 3+ Years of experience designing mobile games, ideally in casual or hybrid-casual genres;
• Strong understanding of game design fundamentals, including core loops, mechanics, systems, progression, balancing, player motivation, and reward structures;
• Experience taking game concepts or features from idea through implementation and iteration;
• Strong understanding of the mobile F2P market and drivers of engagement, retention, and monetization;
• Ability to use data, KPIs, playtests, and player feedback to evaluate and improve game designs;
• Strong analytical and problem-solving skills, creativity, and a player-focused mindset;
• Ability to communicate ideas through documentation, flows, mockups, references, or prototypes;
• Excellent written and verbal communication skills in English;
• Knowledge of current mobile gaming trends and a genuine passion for playing and analyzing games;
• Hands-on use of AI tools in a design workflow, such as prototyping, content generation, data analysis, or research;
• Comfort adopting new AI-driven tools and adapting workflows as tools evolve;
• Nice to have: experience designing successful hybrid-casual or casual mobile games, experience in Unity, experience with economy and monetization design.

• Annual team trip, global holiday celebrations and presents, birthday and job anniversary presents;
• Remote position with support from an experienced People team;
• AI training and support from a dedicated AI Lead team.