Growth product analyst in digital health

Founded in 2018, we’ve already grown to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health. Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.

• Own the analytics for the growth squad across acquisition, conversion, retention and lifetime value, and be the go-to person for what’s working and why.
• Design, run and evaluate experiments on the product, propositions, offers and pricing. That includes A/B tests and holdouts that measure true incrementality, not just uplift of a subset of customers.
• Leverage the Finance and Data Teams view of unit economics (CAC, contribution margin, LTV:CAC), adhering to the existing artifacts and definitions, and show how every initiative moves those numbers.
• Analyse marketing channel mix and acquisition efficiency with the marketing team, including attribution and spend allocation.
• Segment customers and prospects by persona, behaviour and expected value, and turn those segments into targeted propositions and journeys. Leveraging data science predictions where they can add value.
• Track early-journey behaviour such as first-month engagement, commitment take-up and early retention, and find the levers that set patients up for long-term success.
• Shape the growth roadmap with the Principal PM, sizing opportunities and prioritising by expected impact on tier-one metrics.
• Present results, wins and failures to leadership and stakeholders clearly and regularly, with a recommendation every time.
• Work with BI, data engineering, commercial and pricing, take ownership of a set of scorecard metrics, and be able to understand and articulate drivers to their movement and fluctuations.
• Keep all analysis and experimentation inside clinical, data protection and advertising rules, working with the clinical and compliance teams where appropriate.

• Several years in product, growth or marketing analytics, ideally in a subscription, D2C or digital health business.
• A track record of analysis that changed decisions and moved commercial metrics, with clear examples.
• Expert SQL and confident use of a BI tool such as Looker. Python or R for deeper analysis.
• Strong experimentation skills, including test design, sample sizing, statistical significance, incrementality and pitfalls such as novelty effects and cannibalisation.
• A solid grasp of subscription economics: cohorts, retention curves, CAC, contribution margin and LTV.
• Experience with marketing measurement, such as attribution models, channel performance and spend efficiency.
• Comfort with product analytics tools such as Amplitude or Mixpanel, and with funnel and behavioural analysis.
• The ability to turn messy questions into a clear recommendation, and to explain it simply to non-technical audiences.
• Commercial judgement and a bias to action: you’re comfortable deciding with imperfect data and saying when you were wrong.

• Share options.
• 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
• Health insurance with Vitality .
• Electric car salary sacrifice scheme with Octopus .
• Enhanced maternity and parental leave.
• A day off on your Birthday!
• Nursery benefit provided by YellowNest .
• Employee assistance programme (access to therapy, financial planning and discounts).
• Generous pension (includes both employee and employer contributions).
• Flexible working options, including a dog-friendly office in Farringdon.
• Personal training and development budget via Learnerbly.
• Wellhub membership, giving you access to over 2,000 locations in the UK.
• Cycle to work scheme.
• Season ticket loan.
• Discount on Numan products for your friends and family.
• Paid volunteering days.
• An additional 2 weeks off once you reach your 5th anniversary with Numan.