data analyst in leisure travel

The employer is a global membership and leisure travel company operating across hospitality, consumer finance, and subscription services.

• Support GA4 and GTM across the organization, including tagging, configuration, maintenance, and troubleshooting;
• Build and troubleshoot data layer events and custom tracking requirements;
• Write development-level technical software specification documentation with event names, variables, and sample payloads;
• QA new website and app releases to ensure analytics and marketing tags function correctly;
• Troubleshoot tracking issues across GA4, GTM, APIs, cookies, redirects, and SPA;
• Implement and support third-party tools including FullStory, Qualtrics, Quantum Metric, Simon Data, Google Ads, and marketing pixels;
• Support consent and privacy-related tracking through OneTrust;
• Partner with marketing, business, and product teams to understand measurement needs and determine capture methodologies;
• Maintain data quality by following the QA process and ensuring the data layer and configured events work properly;
• Partner with development, product, marketing, and other stakeholders on site launches, new features, and analytics enhancements.

• 3+ Years of experience in web analytics;
• Expertise in GA4 and GTM, including tagging, configuration, and troubleshooting;
• Skills in building and troubleshooting data layer events and custom tracking requirements;
• Proficiency in writing development-level technical software specification documentation;
• Understanding of tracking issues across APIs, cookies, redirects, and SPA;
• Knowledge of consent and privacy-related tracking through OneTrust;
• English proficiency at a B2 level;
• Nice to have: familiarity with FullStory, Qualtrics, Quantum Metric, Simon Data, and Google Ads.

• Remote collaboration is available from Ukraine;
• The consultant should be able to shift working hours to work until 1 pm EST.