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ОБЩЕСТВО С ОГРАНИЧЕННОЙ ОТВЕТСТВЕННОСТЬЮ "ЦЕНТР НАЦИОНАЛЬНЫХ ИНТЕЛЛЕКТУАЛЬНЫХ СИСТЕМ" ИНН: 9704271170
описание
Synthesia develops an AI video platform for businesses, used by over 90% of the Fortune 100. Its products enhance visual communication and enterprise skill development, helping people work better and remain central to successful organizations.
задачи
Define the strategic narrative for the studio and the future of video creation, connecting individual launches into a cohesive story about AI-native video
Lead positioning, messaging, and go-to-market execution for the studio and video creation experience
Create campaigns, assets, and sales collateral to drive customer adoption, and own sales enablement
Develop competitive positioning frameworks with the competitive intelligence function
Bring go-to-market perspectives to product decisions on launch readiness, pricing, packaging, and roadmap prioritization
Gather customer intelligence with the market intelligence team and surface opportunities and threats to Product
требования
10+ Years of industry experience
6+ Years in product marketing leadership at B2B companies
Experience leading positioning for flagship products and shaping market understanding
Strong writing skills across positioning, messaging, strategy documents, and presentations; able to defend a point of view
Understanding of the sales cycle and experience building sales enablement tools
Ability to adapt to shifting priorities and changing markets
Track record of launches that improved sales velocity, customer adoption, expansion, and market understanding of a product category