product marketing manager for advanced trading

Bitvavo operates a digital assets trading platform designed to make digital assets accessible through transparent fees, a wide range of assets, and an easy-to-use platform. It is a market leader in the Netherlands and one of the largest platforms in Europe, with over one million users.

• Define and lead go-to-market strategies for new and advanced trading instruments and features, prioritizing customer and business impact and setting the scope and support channels for each release
• Drive trading volume and engagement among active traders by partnering with CRM, Product, and Brand on lifecycle, win-back, and loyalty campaigns
• Plan, build, and deliver multichannel campaigns end to end, staying hands-on throughout production
• Run engagement programs for experienced traders and track their returns
• Track competitor derivatives, margin, and pro-trading offers, and shape competitive positioning and USPs for advanced traders
• Educate product and marketing peers on advanced traders and how to communicate with them
• Brief creatives and align Legal, CRM, Brand, Performance, Affiliates, and Social around a consistent story for this segment

• 5+ Years of hands-on experience in product marketing, go-to-market execution, or product management within trading, investing, derivatives, or consumer fintech
• Track record of delivering go-to-market strategies that drive conversion and retention in a regulated product
• Deep understanding of trading instruments and financial markets, and how to market them credibly to a sophisticated, regulation-aware audience
• Self-starter who can identify upcoming features, cross-sell opportunities, and market moments for power traders
• Analytical skills, including defining success metrics and using data and experiments to shape campaign and product decisions
• Strong communication and stakeholder-management skills, including aligning cross-functional teams around one story
• Будет плюсом: Experience in regulated, multi-market financial services; genuine interest in crypto and its direction relative to traditional finance; insight into unmet customer needs in trading, staking, and other digital asset products; experience running structured A/B tests; experience with marketing, CRM, and content management systems such as Contentful, Hygraph, Braze, Amplitude, or ABSmartly

• Market-competitive total rewards package and benefits