Performance marketing manager in DACH

Personio's intelligent HR platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Our team of 1,500 Personios is building user-friendly products that delight our 15,000+ customers and their 1.5 million employees. Ready to make an impact from day one? We’re looking for a Senior Performance Marketing Manager to lead performance marketing in DACH on an 18-month fixed-term basis.

• You run LinkedIn, Meta, Google, Bing and ChatGPT Ads in DACH, from budget and forecast to pipeline and Accepted Pipeline targets.
• You run a structured testing roadmap, form a clear point of view on which creative works, and brief designers and freelancers to match.
• You work closely with regional marketing on account-based marketing and regional campaigns, so that a campaign idea reaches paid media in one flow, from brief to launch.
• You brief them, set priorities and review their output against targets.
• You design and read tests, including lift and incrementality tests, you move early on new channels and formats such as ChatGPT Ads, and you scale what proves itself.
• You prepare the monthly performance review for DACH, forecast against targets and turn the numbers into decisions.
• You work with state-of-the-art AI and automation tools and have dedicated time to learn and experiment with them, and you share what works with the team.

• 4+ years in performance marketing with a track record you can show in numbers.
• German and English at C1 level or above, written and spoken.
• Hands-on channel experience in paid social (LinkedIn, Meta) and paid search (Google, Bing) ideally experience managing 6-7 figure monthly ad spends.
• Creative testing experience and a clear point of view on what makes an ad work. You don’t need to design yourself, but you know how to brief and work closely with designers.
• Experience in a fast-changing, high-growth environment, where priorities shift and you stay structured.
• Analytical judgement: you read funnel data, attribution and forecasts, and you turn them into budget decisions.
• Self-driven ownership: you take a result from idea to outcome without needing close guidance.
• Close collaboration: you work well with agency and freelance partners and explain trade-offs in plain words to Sales and regional marketing.
• Excitement for where the industry is heading: you know current developments such as GEO, AI and automation, and ideally you already use AI tools in your marketing work.
• Будет плюсом: B2B experience is an advantage

• This role is office-based, with 3 days per week required in your contracted office location. The remaining days can be worked from home or in the office if you prefer.
• In addition, you'll have 20 Flex Days per year to work remotely from other locations.
• Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity
• Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years
• Make an impact on the environment and society with 1 (fully paid) Impact Day
• Receive generous family leave, child support, mental health support (including 24 sessions per year with Oli for yourself and 10 sessions for a significant other), and sabbatical opportunities
• We enjoy gathering for meals, cultural initiatives, and events like local Summer Sessions and year-end celebrations. There's also healthy snacks, drinks, and a weekly catered lunch