performance marketing manager for B2B products

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*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own the performance marketing strategy for B2B products across the full funnel, from traffic and lead generation to MQL/SQL, pipeline and closed-won revenue;
• Plan, launch, optimize and scale paid acquisition across Google Ads and LinkedIn Ads; evaluate and test Microsoft Ads, Meta, Reddit, YouTube and other relevant channels based on the ICP and unit economics;
• Own measurement architecture and attribution, including GA4, GTM, UTM standards, conversion events, CRM integration, dashboards and funnel reporting from source and campaign to opportunity and revenue;
• Build end-to-end analytics with Sales, RevOps and Product, covering lead quality, MQL-to-SQL conversion, CAC, LTV/CAC, payback, pipeline contribution, revenue attribution and channel efficiency;
• Manage external agencies, freelancers and other vendors, including briefing, KPI/SLA definition, budget control, quality assurance, performance reviews and replacement or escalation when needed; retain in-house ownership of results;
• Run a structured experimentation roadmap across audiences, offers, creatives, landing pages and conversion paths; scale successful approaches and stop ineffective ones;
• Partner with Sales on lead quality and long-cycle B2B funnel feedback, translating commercial signals into channel, targeting and budget decisions;
• Create clear weekly and monthly performance reporting with decisions and next actions, rather than activity reports.

• 5+ Years of hands-on performance or digital growth experience, with a strong track record in B2B technology, SaaS or another complex B2B product environment;
• Proven cases where marketing activity produced measurable business outcomes, such as qualified leads, SQLs, pipeline, revenue, CAC improvement or payback improvement—not only CTR, CPC or traffic growth;
• Strong hands-on knowledge of Google Ads and LinkedIn Ads, with the ability to independently audit account structure, tracking, bidding, targeting, creatives and landing-page performance;
• Advanced understanding of full-funnel analytics and attribution; able to design or rebuild tracking from ad click or source through CRM stages to won revenue and explain data-quality limitations;
• Experience with CRM and analytics stacks such as HubSpot, Salesforce or equivalents, GA4/GTM and BI/reporting tools;
• Experience managing agencies and vendors while retaining internal control of strategy, measurement, budget and final accountability;
• Good spoken and written English (B2+/C1 or equivalent);
• High autonomy and commercial thinking; comfortable challenging weak channel economics, reallocating budget and defending decisions with data;
• Nice to have: SQL or BigQuery knowledge, hands-on experience with B2B SaaS or enterprise funnels, ABM, intent-based targeting or long sales cycles, experience with Generative Engine Optimization/Answer Engine Optimization (GEO/AEO), AI-search visibility or other LLM marketing initiatives and measuring AI referrals, mentions/citations and pipeline impact, AI-native working habits using ChatGPT, Claude, Gemini and automation platforms such as n8n, Make or Zapier for research, campaign operations, reporting, creative iteration and workflow automation, server-side tracking/conversion APIs, consent-aware measurement, incrementality testing or multi-touch attribution, international multi-market acquisition and localization of paid campaigns for different European markets, ability to work with landing pages and CRO directly or through product/design teams.

• No conditions specified