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описание
Candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience. Any failure to do so may negatively affect participation in the recruitment process. If broader AI assistance is allowed for a particular role or stage, we’ll let you know in advance. Applications may be processed using automated tools for evaluation purposes. An AI-based application review tool may help assess applications based on skills and experience relevant to the role. This technology supports—not replaces—human decision-making, and every application is ultimately reviewed by a recruiter.
Saily provides fast, secure mobile data plans for travelers in more than 200 countries, without roaming charges or physical SIM cards. Its eSIM is recognized as Lonely Planet’s #1 eSIM and is powered by NordVPN.
*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
задачи
Own Paid Social performance and growth for Saily across global markets, primarily on Meta, TikTok, and X
Translate business goals into user acquisition strategies that drive app installs, first purchases, and revenue at efficient CAC and ROAS
Manage, optimize, and scale campaigns with seven-figure monthly budgets, allocating spend to maximize growth
Build and run an ongoing experimentation roadmap across audiences, creatives, messaging, bidding strategies, campaign structures, app store experiences, and landing pages
Partner with Creative, Analytics, BI, Product, and CRM teams to improve creative performance and conversion rates and grow user lifetime value
Monitor campaign performance and broader business context, including seasonality, travel trends, and market dynamics, and identify opportunities, risks, and growth levers
Analyze performance and business data to uncover growth opportunities, forecast outcomes, and shape strategic decisions
Use AI to optimize and automate Paid Social processes, including creative production and testing, reporting, analysis, and campaign management, and help set team standards for AI use
Challenge the status quo, evaluate and relaunch channels such as Snapchat and AppLovin, test new acquisition approaches, and define how Paid Social supports wider Growth Team goals
Keep up with platform changes, privacy and measurement updates, and industry trends
требования
At least 3 years of experience in performance, growth, or user acquisition marketing
Strong hands-on expertise in Meta and TikTok Ads
Experience managing high six- or seven-figure monthly budgets in a B2C environment
Proven ability to scale paid social profitably through data-driven strategy, creative testing, and budget management
Strong analytical mindset and experience with experimentation, incrementality, and full-funnel optimization from impression to purchase
Understanding of mobile app measurement, including MMPs such as AppsFlyer and Adjust, SKAN, and conversion APIs
Hands-on experience using AI tools to optimize marketing workflows and curiosity about automating and improving work
Commercial mindset focused on business outcomes, ROAS, LTV, and growth opportunities
Strong ownership, communication, and collaboration skills, with the ability to work effectively across stakeholders
Fluent in English and able to drive results independently
Будет плюсом: X Ads experience, Snapchat Ads, AppLovin or other mobile and programmatic UA channels, global campaigns across diverse markets, experience with mobile apps, travel, consumer subscription, or e-commerce products
условия
Extra vacation days, sick days, and time off when needed
Private health insurance fully covered in Lithuania and Poland
Free Calm, Headspace, and Mindletic subscriptions, plus resilience and mindfulness training
In-house gyms, sport cards, online workouts, and personal guidance
Company-wide workation trip abroad
Birthday, wedding, and new family member gifts
Children’s summer camps and schedule flexibility for parents
Team-building activities and company events
Access to the Vilnius HQ’s coffee bar, open gyms, kids’ room, music room, and massage chairs
