Marketing manager OTC

We are looking for a Marketing Manager OTC (m/f/d) to cover parental leave, starting as soon as possible.

• Develop, implement and continuously optimize trade marketing and activation strategies to strengthen brand presence and sales growth for a selected OTC product portfolio.
• Design and implement B2B and B2B2C activation measures for pharmacies and D2P channels with the aim of sustainably increasing sell-in, sell-out and willingness to recommend.
• Plan, develop and manage POS and trade marketing activities in close collaboration with wholesale partners and Sales.
• Develop sales materials, POS materials, training content and sales aids tailored to the target groups of pharmacists, pharmacy technicians and the sales team.
• Plan and implement product launches and marketing campaigns, and translate brand and launch strategies into concrete activation measures for pharmacies, wholesalers and the sales team.
• Analyze market trends, competitor activities, customer and shopper needs, and identify relevant growth and optimization opportunities in the OTC environment.
• Define, monitor and interpret relevant marketing and performance KPIs, and derive specific optimization measures.
• Plan and manage relevant marketing budgets, and evaluate the effectiveness and cost-efficiency of activities carried out.
• Manage external agencies and service providers, including briefing, coordination, quality control and measurement of results.
• Work collaboratively with internal and external stakeholders, particularly Sales, Marketing, Portfolio Management, Commercial Excellence, Supply Chain, Regulatory, Customer Service, wholesalers, agencies and pharmacy partners.

• Completed degree in business administration or economics with a focus on marketing, or comparable training.
• 3–5 years of relevant professional experience in the OTC/CHC environment, ideally in trade marketing, pharmacy activation, shopper marketing or commercial marketing.
• Very good knowledge of the German pharmacy market and the relevant wholesale and D2P structures.
• Experience in developing and implementing trade marketing, POS and sales activation activities, as well as product launches.
• Confident use of marketing, campaign, content creation and performance tracking tools, as well as in-depth knowledge of MS Office.
• Strong analytical and commercial understanding, as well as a structured, independent and action-oriented way of working.
• A high degree of initiative and responsibility, strong communication skills and flexibility.
• Fluent German and good spoken and written English.
• Будет плюсом: Knowledge of OCE, digital communication tools, Power BI or comparable analytics solutions is an advantage

• We have the stability of a large company, live the culture of a startup and operate in a growing market with prospects.
• An employment contract for a fixed term of 12–16 months.
• Daily challenges and a steep learning curve for individual development.
• Strong team spirit and transparent communication.
• An international working environment.
• An attractive job offer.