marketing manager in FMCG

ориентир по рынку
вакансия зп не указана
в среднем 148 122 ₽
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описание

Описания нет

задачи

  • Plan and manage Trade Marketing activities independently for assigned clients
  • Create, recommend, and implement activations and other tools that support brand development and sales targets, including new forms of pre-packed displays
  • Identify new solutions and client activation opportunities using market knowledge, consumer trends, and FMCG best practices
  • Analyze sales data, activation effectiveness, and market conditions, and turn findings into business recommendations
  • Manage projects from identifying business needs and recommending solutions through implementation, results assessment, and lessons learned
  • Partner with Sales, Marketing, and clients to shape the direction of activities, rather than only execute established plans
  • Prepare and present business recommendations to different stakeholder groups
  • Monitor competitors, market trends, and changes in consumer behavior, and translate observations into business initiatives
  • Manage activation profitability, including BTL budgets and other commercial investments
  • Manage multiple projects and set priorities effectively in a dynamic environment

требования

  • Experience in Trade Marketing in the FMCG industry and collaboration with modern trade clients
  • At least 2–3 years of experience in a managerial position or an independent role with significant business responsibility
  • Ability to work with data, draw conclusions, and develop business recommendations
  • Ability to identify opportunities independently, initiate activities, and propose new development directions
  • Ability to make a strong case for recommendations and persuade stakeholders
  • Ability to build partner relationships with Sales, Marketing, and clients and lead substantive, constructive discussions
  • Ability to connect client, brand, sales, and business performance perspectives beyond execution
  • Business curiosity, proactivity, and openness to exploring new solutions
  • Proficiency in Excel and data analysis
  • Ability to prepare and deliver compelling business presentations
  • Business English proficiency for fluent communication

условия

  • Medical care, life insurance, sports card, pension fund, vacation subsidy, and a holiday beer allowance

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