Marketing manager in clinical and forensics

For over 50 years, SCIEX has been developing groundbreaking technologies and solutions in mass spectrometry and capillary electrophoresis. Our products enable our customers to quickly respond to environmental hazards, better understand biomarkers relevant to disease, improve patient care in the clinic, bring relevant drugs to market faster and keep food healthier and safer. At SCIEX, you’ll find a rewarding role that amplifies your impact on the world and helps you realize life’s potential.

• Own the global marketing strategy for Clinical & Forensics, including positioning, messaging frameworks, go-to-market priorities, target personas, customer segments and alignment with the overall Market Vertical Unit strategy and annual planning process.
• Lead marketing and sales demand-generation strategy, defining campaign themes, target audiences and creative direction, and working with Marketing Operations and regional teams to improve marketing-qualified leads, sales-qualified leads, pipeline contribution and campaign effectiveness.
• Develop differentiated value propositions and messaging for Clinical & Forensics products, applications and workflows, using market insight, customer feedback, competitive intelligence and campaign performance to refine priorities and countermeasures.
• Lead launch messaging and marketing readiness through the Launch Excellence process, and develop presentations, Seismic content, campaign assets, customer-facing materials, evidence and training content that support effective sales execution.
• Translate market priorities into integrated global marketing plans and partner with the Clinical & Forensics Market Manager, Applications, Product Management, regional marketing and commercial teams to reflect customer workflows, regulatory considerations, product capabilities and market opportunities, applying Danaher Business System tools to manage performance and improve marketing effectiveness.

• Bachelor’s degree in life sciences, marketing, business or a related field, with experience in global marketing, product marketing or commercial roles within life sciences, diagnostics or analytical instrumentation.
• Ability to develop clear marketing strategies, customer messaging and go-to-market plans, with a strong understanding of customer segments, buying needs and competitive positioning.
• Experience creating demand-generation campaigns, measuring their impact, supporting product launches and developing effective sales-enablement materials.
• Ability to turn complex scientific and market information into clear customer-focused content, supported by strong project-management, communication and cross-functional collaboration skills.
• Ability to work effectively in a global, matrixed organisation, with willingness to travel for customer, commercial and business activities.
• Ability to travel, including domestic and international travel and occasional overnight stays, to support customer visits, industry events and business meetings.
• Ability to work in a standard office or remote environment and use a computer and other office equipment for extended periods.
• Будет плюсом: Clinical diagnostics, forensic toxicology, public health, regulated laboratory workflows, or medical-device and in-vitro diagnostic environments; Mass spectrometry or related analytical technologies, including scientific content development; Global campaigns or digital marketing, and working with key customers, opinion leaders or external scientific partners

• SCIEX, a Danaher company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives.
• Whether it’s a health care program or paid time off, our programs contribute to life beyond the job.