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growth product manager платформы нетворкинга

ориентир по рынку
вакансия зп не указана
в среднем 312 445 ₽
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описание

The company operates a mobile-first B2C marketplace for professional networking and job opportunities, connecting candidates with employers. Its product focuses on meaningful professional connections, job discovery, and direct communication between employers and candidates.

задачи

  • Own business-account activation from registration through the first meaningful action and payment
  • Map the onboarding journey for business accounts, identify drop-offs, and redesign steps using in-product guides, templates, empty states, and time-to-value improvements
  • Run 2–4 experiments per month, maintain a prioritized ICE/RICE hypothesis backlog, document results, and make ship-or-kill decisions
  • Keep B2B events and funnels clean, build the activation dashboard, and analyze cohorts using independently retrieved data
  • Conduct 4–8 customer interviews per month with SMB clients across the US and EU, and review sales-call recordings
  • Define PQLs and the product-to-sales handoff, and feed sales feedback back into the backlog
  • Work with the Intch Sales PM on monetization, including paywalls, packaging, pricing, and trial mechanics
  • Build lifecycle communications across email, push, and in-app channels to guide business accounts to first value
  • Set the quarterly growth roadmap and defend priorities to stakeholders

требования

  • 6+ Years in product, including 3+ years specifically in growth or monetization (activation, conversion, or retention); experience must go beyond feature delivery
  • B2B SaaS or marketplace experience with a self-serve funnel and a sales team (hybrid PLG and sales-led)
  • A case with real numbers showing activation or conversion personally improved, including the baseline, actions, and result
  • Ability to pull and analyze data independently; no dedicated analyst is available
  • Hands-on A/B testing experience, including test design, sample sizing, result analysis, and ship-or-kill decisions
  • Experience in the US and/or EU market and the SMB segment
  • English C1+
  • Comfortable working as an IC with no direct reports and influencing through existing teams
  • Будет плюсом: two-sided marketplace or MarTech/HR-tech background, launching monetization from scratch, AI/LLM product experience, growth engineering, hands-on lifecycle marketing, experience at a pre-seed/seed/Series A company with limited resources and no established process, PQL scoring and lead routing from self-serve into sales

условия

  • Salary is discussed after the interview
  • Full-time, with no parallel work
  • Fully remote; EU timezone (CET ±2)

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