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описание
The company operates a mobile-first B2C marketplace for professional networking and job opportunities, connecting candidates with employers. Its product focuses on meaningful professional connections, job discovery, and direct communication between employers and candidates.
задачи
Own business-account activation from registration through the first meaningful action and payment
Map the onboarding journey for business accounts, identify drop-offs, and redesign steps using in-product guides, templates, empty states, and time-to-value improvements
Run 2–4 experiments per month, maintain a prioritized ICE/RICE hypothesis backlog, document results, and make ship-or-kill decisions
Keep B2B events and funnels clean, build the activation dashboard, and analyze cohorts using independently retrieved data
Conduct 4–8 customer interviews per month with SMB clients across the US and EU, and review sales-call recordings
Define PQLs and the product-to-sales handoff, and feed sales feedback back into the backlog
Work with the Intch Sales PM on monetization, including paywalls, packaging, pricing, and trial mechanics
Build lifecycle communications across email, push, and in-app channels to guide business accounts to first value
Set the quarterly growth roadmap and defend priorities to stakeholders
требования
6+ Years in product, including 3+ years specifically in growth or monetization (activation, conversion, or retention); experience must go beyond feature delivery
B2B SaaS or marketplace experience with a self-serve funnel and a sales team (hybrid PLG and sales-led)
A case with real numbers showing activation or conversion personally improved, including the baseline, actions, and result
Ability to pull and analyze data independently; no dedicated analyst is available
Hands-on A/B testing experience, including test design, sample sizing, result analysis, and ship-or-kill decisions
Experience in the US and/or EU market and the SMB segment
English C1+
Comfortable working as an IC with no direct reports and influencing through existing teams
Будет плюсом: two-sided marketplace or MarTech/HR-tech background, launching monetization from scratch, AI/LLM product experience, growth engineering, hands-on lifecycle marketing, experience at a pre-seed/seed/Series A company with limited resources and no established process, PQL scoring and lead routing from self-serve into sales