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описание
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The company operates a multi-platform subscription product that runs more than 10 parallel A/B tests on weekly sprints.
задачи
Challenge product decisions by pressure-testing hypotheses before they enter a sprint and questioning implausible results
Identify funnel insights across activation, onboarding, paywall, conversion, and post-purchase behavior, and turn them into backlog proposals
Analyze retention, churn, ARPU, and ARPPU by geography, platform, source, intent, and behavior to identify growth drivers
Own the full experiment cycle across more than 10 parallel tests, from hypotheses and metrics to analysis and recommendations to ship, stop, iterate, or extend
Evaluate small samples using primary metrics, guardrails, stopping rules, sanity checks, and transparent assumptions
Validate tracking across onboarding, paywall, purchases, renewals, cancellations, and refunds; identify broken events and coordinate fixes with Engineering
Build an event taxonomy and metrics glossary agreed upon by Product and Marketing
Present findings in concise, decision-ready memos
требования
Experience in product analytics for subscription products, particularly funnels, onboarding, paywalls, and conversion
Demonstrated ability to change product decisions using data
Strong experiment design and A/B test interpretation, including metrics, segments, and guardrails
Experience with cohort and behavioral analysis that leads to product actions
Hands-on expertise with Amplitude, Google Analytics, and Google Sheets; ability to build a complete picture from available data without a data warehouse or BI tool
Clear communication of findings and uncertainty to non-analysts, and ability to stand by evidence-based conclusions