Product Lead

Marketing Automation Cloud / CDP | Top-Tier B2B SaaS | Remote-First

At Hire5, we partner with ambitious tech companies building category-defining products.

We’re hiring a Product Lead (Analytics) for a leading Marketing Automation Cloud and Customer Data Platform (CDP) serving major brands across the CIS region. The platform helps large and mid-sized companies unify and activate customer data to drive revenue through personalized, data-driven marketing.

This is not another dashboard tool. It’s an expert system designed to move CMOs from business goals → insights → actions → measurable growth.

About the Product
The Analytics team is building a product where a CMO logs in and immediately sees:

What’s happening with revenue
How marketing impacts it
Which levers to pull to drive growth

Core areas:

Business metric decomposition
OKR-style goal tracking
Revenue attribution
AI-powered assistant with automated analysis & recommendations
Funnels
Loyalty analytics

Comparable market references include:

Triple Whale
Klaviyo (Analytics)
Rebuy
LoyaltyLion
Amplitude

Role & Team
The Product Lead (Analytics):

Owns all products within the Analytics team (not a single feature).
Leads a team of ~8–10 people (engineering + design).
Has 2 direct reports (one analytics-focused, one product).

This role sits at the intersection of analytics consulting, product strategy, and execution.

• Responsibilities;
• Customer outcomes = product success;
• Build measurable success stories: “saw → acted → got results.”;
• Drive product adoption and improve key metrics;
• Build backlog based on customer + CSM feedback, not assumptions;
• Quality gate for analytics (non-negotiable);
• Acts as the quality gate before release;
• Validates data correctness, methodology, and UX;
• Stops releases when numbers aren’t trustworthy, methodology is weak, or UX is poor;
• Analytics consulting → productization loop;
• Runs customer deep-dives (discovery / JTBD);
• Personally explores customer data to diagnose problems and recommend actions;
• Transforms one-off consulting insights into scalable product capabilities;
• repeatable workflows, templates, automated recommendations, and UI patterns;
• Vision → execution;
• Adopts the existing product vision and makes it their own;
• Breaks strategy into actionable increments;
• Communicates priorities clearly and aligns them with company-level goals;
• Team leadership;
• Provides clear product direction to engineering and design;
• Mentors product talent;
• Contributes to hiring and performance management.

• What We Expect From You;
• Proven experience launching a successful B2B analytics product with paying customers;
• Strong hands-on data skills;
• Comfortable working directly in SQL;
• Confident in Excel / Google Sheets;
• Deep understanding of attribution, experimentation, and validation;
• Able to personally dig into data to validate hypotheses and identify issues;
• Uses GPT / AI assistants to accelerate analysis — not as a substitute for understanding;
• Consulting mindset: able to sit with a client, break down metrics, identify root causes, and propose an action plan;
• Comfortable making product decisions under uncertainty via prototyping and rapid feedback;
• Strong argumentation skills — able to overcome resistance across people and processes;
• High standards for analytics UX and methodology;
• Russian at professional or native level;
• Nice to Have;
• Experience in CRM marketing / MarTech;
• Experience building AI-driven data products.

• What We Offer;
• Ambitious vision: an expert system from goals to actions — not another BI tool;
• AI embedded into the product core;
• Direct impact on customer revenue and business results;
• Transparent culture (open finances and salaries);
• High autonomy and strong feedback loops with customers;
• Remote-first — no mandatory office attendance;
• Preferred: ability to travel for onboarding (~2 weeks; travel co-funded);
• Flexible schedule;
• Unlimited vacation (aligned with the team);
• Sick leave without paperwork;
• Accredited IT company;
• Equipment provided: MacBook, monitors, noise-canceling headphones, and all necessary peripherals;
• Well-being program toward education, healthcare, psychotherapy, sports, or travel;
• Self-development support: Co-funding for courses, workshops, coaching, negotiation training, business writing, emotional intelligence, and more;
• Employment formats: Payroll / contractor / self-employed — multiple formats possible.