DARYA SEREGINA
Senior Product Designer (UX/UI)
Location
Almaty / Kazakhstan (open to relocation)
About
Product Designer with 6+ years of experience in creating end-to-end product design, using a user-centred approach. Specialized in complex SaaS platforms, mobile applications, and internal tools from discovery and research to MVP launch and scaling.
Work Experience
2025-10-01 — present
OKMEN
Lead Product Designer (Contract) · Remote · Lead
A men’s health startup with personalized recommendations, expert guidance, and activity tracking.
__ACHIEVEMENTS__
["Designed end-to-end product structure and core user flows for a mobile app. Conducted in-depth interviews, usability tests, and surveys","Collaborated with cross-functional teams to launch the MVP (Minimum Viable Product)"]
2024-09-01 — present
Geon (SaaS)
Lead Product Designer (Contract) · Remote · Lead
An AI-powered startup focused on self-discovery, learning, and career growth
__ACHIEVEMENTS__
["Created design systems from scratch for large project with multiple products. Created wireframes, user flows, 3D visuals and high-fidelity UI designs","Developed scalable design systems that reduced the development time for new pages and features by 40% and accelerated project timelines by 20%","Built a product ecosystem used across education, business, HR, and personal development"]
2023-05-01 — present
Freelance work
Individual Entrepreneurship · Remote · Senior
__ACHIEVEMENTS__
["Delivered end-to-end design solutions for web and mobile products for 60+ international clients across the US, Europe, and Asia. Worked with clients including Alma TV (Kazakhstan), BizProfile (USA), and Projection (UAE)","Worked on early-stage and growth-stage products, helping founders validate ideas and scale solutions","Created visual designs for websites and mobile apps from concept to implementation."]
2025-01-01 — 2025-12-01
FOX
Senior UX-UI Designer (Contract) · Hybrid · Senior
A project for managing the supply and distribution of motor oils, integrating suppliers, distributors, and retail stores into a single system
__ACHIEVEMENTS__
["Designed the end-to-end UX and structure of a mobile application, from research and discovery to MVP launch within 2 months","Designed 3 complex admin dashboards for multi-level product and order management (market - distributor - store)","Collaborated with developers, managers, marketing, product owners and other designers. Defined the product goals, align roadmap priorities and solve user and business challenges"]
2024-05-01 — 2024-10-01
VAS GROUP
UX-UI Designer · Hybrid · Senior
2021-01-01 — 2023-04-01
NCF
Web-Designer · Office · Middle
Education
2016-09-01 — 2020-07-01
Plekhanov Russian University of Economics
Высшее бакалавриат
·
Marketing, Advertising and Public relations
2015-09-01 — 2016-05-01
Simon Fraser University
Неоконченное высшее
·
Communication, Art and Technology
Skills
Languages
Russian
Proficient
English
Upper-Intermediate
Skills
ux/ui design
product design
design system
user-centered design
user research
user flows
prototyping
information architecture
leadership
user testing
typography
3d design
figma
adobe photoshop
sketch
tilda
ai
google analytics
chatgpt
midjourney
sora
jira
miro
notion